In-Market Activation Asst.Manager - TT/CV (Chang Inter)
บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)Planning
- Coordinate with cross function department i.e. MKT, E&S team, Thai Talent team to get the overall activity information detail , help to create pre activation plan how can promote the activity to target consumer.
- Plan to utilize the sponsorship asset and benefit (ticket, jersey, etc.) to right target consumer. Make sure the asset & benefit can build up sale volume and brand engagement.
Execution
- Cascade all the plan to In market activation manager to run the activation
- Buffer the ongoing and ad hoc task from cross function team during in market team trip , manage information and prepare all the essential material for In market team to activate during the trip
- Create the work template (i.e. Evaluation report ) / Consolidate and analyze information to support in market team aim to the same direction
- Market visit every quarter to observe and get the information and requirement from sale team
Monitoring
- Consolidate all the market situation in all region and generate to the monthly evaluation report
- Help monitor In market team timeline plan to ensure everything is on plan
- Bachelor’s Degree required; Communications, Marketing, Public Relations or related discipline preferred
- 3-5 years related experience in Event activation/Trade Marketing/Sales Support
- Successful track record managing multiple projects, people and budgets
- Proficiency in Microsoft Excel and Power point required; analytics and reporting capabilities
- Fluency in written and spoken English is a plus
Thai Beverage Public Company Limited (“ThaiBev”) was established in 2003, owns 18 distilleries and 3 breweries in Thailand and distributes several significant brands consists of 3 segments, namely spirits, beer and non-alcoholic beverage under more than 100 brands. It also has significant operations in Scotland, producing malt Scotch whisky, vodka, gin, and liqueurs. Later, in 2006, ThaiBev was listed in the Singapore Exchange (“SGX”), and has since expanded its business from spirits to non-alcoholic beverage and food, to increase the variety of products that ThaiBev offers, improve the effectiveness of its logistics channels, and diversify the business’ risk. Today, ThaiBev is not only Thailand’s leading beverage producer, but also one of Asia’s largest producers.
ThaiBev’s are the production bases that are widely recognized for meeting internationally accepted standards and are environmentally friendly. From the sourcing of quality raw material, the standardized production and packaging processes, to effective by-product management, we are proud to deliver products and services that deliver to the needs of our consumers around the world. ThaiBev’s products are sold in 5 continents, over 90 countries all around the world with more than 1,100 direct sales teams across Thailand. We also have distribution centers and networks, locally and abroad, to ensure our products reach our consumers with quality.