Marketing Communication SME Business (AVP – VP)
บริษัท ธนาคารยูโอบี จำกัด (มหาชน) (UOB)- Work closely with Product managers, Sales, Operations, Compliance and Legal stakeholders to plan and implement marketing programs that drive customer acquisitions, leads generation and utilization while strengthening the Business Banking brand proposition.
- Adapt integrated key campaign and product marketing strategies and ensuring the agreed value propositions are appropriately expressed for the respective market and to take advantage of identified market opportunities. This includes conceptualizing and rolling out gifting options for customers
- Work with in-country creative and media agencies to adapt and develop effective ATL, BTL marketing collaterals and digital banners for all touchpoints while leveraging on an optimal media mix
- Monitor, track and optimize allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets
- At least 6-8 years of marketing &/or media planning experience
- Degree in Communications, Marketing or Business
- Creative and resourceful in finding solutions
- Positive and energetic team player
- Strong branding/design sense with good business acumen
- Tenacious and results-oriented with attention-to-details
- Excellent project and people management skills
- Good understanding of SME products/segment is advantageous
- Good understanding of in-country media consumption, especially the evolving digital landscape and digital engagement tools.
United Overseas Bank (Thai) Public Company Limited is a member of the United Overseas Bank Group, which aims to be a premier bank in the Asia – Pacific Region. With over 150 branches across Thailand, and supported by UOB Group’s extensive network of over 500 offices in 18 countries and territories, the Bank is well-positioned to play a significant role in the continued growth of the Thai economy and the banking & financial industry. We are seeking committed, energetic individuals who believe in being rewarded for performance, who want to grow in their careers, while at the same time, contribute to UOB’s exciting growth in