In 1927, in Dallas, Texas, U.S.A., 7-Eleven
was recognized for the first time as a retail store under the name of
Southland Ice Company (later the Southland Corporation) which was established
to produce and distribute ice. In the same year, Southland Ice expanded
its business by bringing in consumer products, such as milk, bread and
eggs to the store. Later the company renamed Tote'm store; this was the
start of history of the convenience store.
Later, in 1946, Tote'm Store was renamed 7-Eleven
with the aim to advertise the store's opening hours. In those days, 7-Eleven
stores opened at 7 a.m. and closed at 11 p.m. every day. Since then, the
business has developed so successfully that the stores are open 24 hours
a day, setting it way ahead of its competitors.
Today, 7-Eleven has more than 24,000 stores
around the world and has become a symbol of a high- standard convenience
store providing excellent quality products and services which meet requirements
customers in each community.