Bangsue Chia Meng Rice Mill Co., Ltd.

Chia Meng Group first came into existence in 1937 as a small rice mill in Bangsue, Bangkok, under the name Chia Meng Rice Mill Partnership, with a registered capital of Bht. 150,000 and a modest produ ction capacity of 250 tons of paddy/month. Enjoying steady growth from the beginning, the company started, in 1955, to export Thai Jasmine rice under the names “Golden Phoenix” and “Phoenix”, or known in Chinese as and “ Hong Thong” at home in Thailand. The trademark “Hong Thong” or “Golden Phoenix”, identified by the image of a phoenix depicted in tradition Thai style quickly gained acceptance from consumers both at home and abroad.