Trade Marketing
Betagro Public Co.,Ltd.Beverages/Food/Restaurant
23/02/2023
Full Time
3 - 5 Year
Bangkok and its Vicinity
Bachelor's Degree or Higher
Negotiable
Job Scope
1. To play a key role in achieving brand sales target & category growth through developing & implementing BTL strategies within brands
guidelines as well as customer & shopper expectations.
2. To provide category & channel strategy direction and POP standard for ensuring excellent execution of all company activities in all
point of purchase.
3. To ensure the alignment and integration of brand strategies & plans with sales and customer activities by channel.
Job Details
1.Develop master strategy plan that matching with company's direction and each channel characteristic.
2.Analyze sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
3.Control budget and manage P&L in each channels to balance sales and expenses in each product categories.
4.Lead the development of product category covering assortments, merchandising, pricing, POP, and promotions across channels.
5.Provide a channel activity plan, based on given budget and ensure effective implementation with evaluation.
6.Pre & post promotions evaluation through market feedback and data analysis.
Job Specifications
Degee ปริญญาตรี Field of study Marketing (preferred)
Experience At least 3-5 years in Modern Trade or Food Service Business Field
Skills
1.Good communication and presentation in English
2.Familiar with MS office (Excel, Word, Power Point)
3.Strong analytical and work in data analysis area
Knowledge
1.Retail Management
2.Channel Management
3.Category Management
4.Key Account Management
- Provident Fund
- Staff training and development
- Social security
- Accident Insurance
- Annual bonus
Betagro Public Co.,Ltd.
Betagro Group,Founded in 1967, Betagro Group established its business empire with the production and distribution of animal feed.
The Group has grown substantially ever since:
First, by establishing a livestock production facility in Pak Chong, Nakhon Ratchasima Province, and then expanding further into the integrated agricultural sector with a complete production base in Lop Buri Province, which includes everything from manufacture and livestock farming to animal breeding, from producing pigs, broilers, layer chickens and breeders to manufacturing and distributing animal health products. The Group has also developed strategic collaborations with local farmers. Examples include price guarantee for broilers and layer chickens, contract farming for fattening swine, production and distribution of hygienic and fresh pork, chicken and eggs as well as manufacture of processed foods for domestic consumption and export to international markets.
Today, apart from being positioned as a country leader in the fully integrated agro-industrial and food business sector, Betagro Group is widely recognised for its quality and safety standards. It has earned numerous accolades in product quality excellence and production standard certifications, locally and internationally, covering several areas from animal feed, livestock development, animal health products to premium quality food products for export and domestic consumption. All of these are designed to meet different needs of consumers under the concept of “Quality for Life”.
Employee reviews scoreFrom 42 Reviews
The Two Core Businesses & One Support Unit are :
1. Agro Businesses; Feed Business, Animal Health Business, Pet Business & Others
2. Food Businesses; Factory (Food & Meat Processing), Livestock (Swine, Poultry & Aqua), Regional Business, Sales & Marketing, Foreign Integration Business
3. Holding; Support & Technical Function, Restaurant & Deli, Hotel & Resort, Others
Location323 Moo 6, Vibhavadi Rangsit Road, Laksi, Bangkok 10210
Contact person-
Telephone0-2833-8888 Fax 0-2833-8034
Website
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