The International Marketing Officer is responsible for driving the company's expansion and enhancing brand credibility within key international markets.
This role acts as the primary executor for international communications, public relations (PR), and market localization strategies, ensuring that the company's media content and services resonate effectively with diverse target audiences.
The core objective is to build strong media relationships, manage cross-cultural content execution, and support digital advertising performance to achieve business goals, including increasing readership, user registration, and social engagement in all target regions.
End-to-End Paid Campaign Management
- Plan, set up, and execute advertising campaigns across various platforms, including Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant channels.
- Serve as the primary owner and manager of all advertising campaigns for the entire team, encompassing content from both the article production units and the video production unit.
- Manage the advertising budget to maximize efficiency and achieve the highest possible return on investment (ROI).
Ad Optimization & A/B Testing
- Continuously analyze ad performance data (CPC, CPM, CTR, CPA, ROAS) to identify areas for improvement.
- Conduct ongoing A/B tests (e.g., testing creatives, ad copy, target audiences) to determine the most effective strategies.
- Optimize bidding strategies and audience targeting to enhance campaign performance.
Off-Page SEO & Link Building Strategy
- Develop and execute strategies to acquire high-quality backlinks from authoritative external sources to increase the company's website Domain Authority.
- Track and measure the effectiveness of link-building efforts using SEO analytics tools.
- Manage and support guest posting campaigns to secure valuable links back to our web properties.
Analysis & Reporting
- Create clear and insightful performance reports on advertising campaigns and Off-Page SEO initiatives that lead to strategic decision-making.
- Utilize tools such as Google Analytics, Google Search Console, and Ahrefs to track and analyze in-depth data.
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