PURPOSE OF POSITION
The Campaign & Channels Manager drives the development and execution of organisation-wide fundraising campaigns that grow income, strengthen supporter engagement, and elevate brand visibility. The role leads campaign planning, implementation, and performance analysis across digital and offline channels (face-to-face booth and events, direct mail, donation boxes) while ensuring full integration with other donor touchpoints—including telemarketing, middle-donor, and high-net-worth segments—through close collaboration with the Branding & Communications and Donor Retention teams.
MAJOR RESPONSIBILITIES
1. Team Leadership, Governance & Stakeholder Management 20%
• Lead and develop a high-performing, values-driven team to deliver campaign and fundraising priorities.
• Plan workforce and recruitment to ensure the right talent and structure are in place, with clear succession and capacity development.
• Build a team culture that reflects WV’s Vision, Mission, and Core Values, and foster collaboration, accountability, and psychological safety within team.
• Manage performance through clear goals, regular feedback, and coaching to drive both results and staff growth.
• Promote staff well-being and resilience while maintaining a safe and supportive work environment.
• Oversee compliance with safeguarding, ethical fundraising, and financial accountability standards.
• Coordinate with Finance, Procurement, and Programme teams to ensure transparent governance, partner vetting, and reporting
2. Campaign Conceptualization & Planning 20%
• Lead the annual campaign calendar integrating CS & Non-CS products
• Develop creative campaign concepts, messaging frameworks, and donor journeys in collaboration with Brand & Comms.
• Ensure campaigns align with organisational priorities, audience insights, and brand identity.
• Coordinate internal brainstorming and ensure alignment with global & national priorities.
• Set measurable KPIs, budgets, and success metrics for each campaign.
3. Campaign Implementation Across Channels 40%
• Oversee end-to-end campaign execution across digital, f2f, DM channels.
• Coordinate cross-channel integration with donor-facing units (Telemarketing, Retention, Middle Donor, HNWI) to ensure consistent supporter experience.
• Manage timelines, budgets, and deliverables with internal teams and agencies.
• Monitor campaign performance in real-time; track ROI, conversion, and engagement rates.
• Lead post-campaign evaluation and develop actionable insights for future improvement
4. Innovation and Channel Development 20%
• Research and test emerging trends, channels, and technologies for donor engagement.
• Pilot new fundraising approaches.
• Collaborate with the Data & Marketing Innovation team to leverage analytics and automation
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