PURPOSE OF POSITION
The Direct Marketing Manager leads the strategy and execution of individual donor fundraising across telemarketing, face-to-face, direct mail, donation boxes, and mid-to-high-value donor engagement. The role aims to work with the team to grow income and donor lifetime value by building strong personal relationships with individual donors and delivering exceptional donor experiences across all online and offline touchpoints.
MAJOR RESPONSIBILITIES
1. Team Leadership, Governance & Stakeholder Management 20%
• Lead, coach, and build capacity for telemarketing, HNWI, and offline specialists to achieve income and engagement targets.
• Plan workforce and recruitment to ensure the right talent and structure are in place, with clear succession and capacity development.
• Build a team culture that reflects WV’s Vision, Mission, and Core Values, and foster collaboration, accountability, and psychological safety within team.
• Manage performance through clear goals, regular feedback, and coaching to drive both results and staff growth.
• Promote staff well-being and resilience while maintaining a safe and supportive work environment.
• Ensure all donor communications and fundraising activities adhere to safeguarding, ethical fundraising, and PCI compliance standards.
• Coordinate with Finance, Campaign, and IT/MarTech teams for data accuracy, payment processing, and reporting.
• Report progress and learnings to the Resource Development Director and SLT.
2. Direct Marketing Strategy, Planning and Analysis 15%
• Develop and implement a donor engagement and upgrade strategy targeting mass middle, major, and HNWI donors through 1-1 approaches.
• Use data insights to inform segmentation, targeting, and resource allocation.
• Forecast channel income, monitor performance, and recommend adjustments.
• Collaborate with Data and Finance teams for data integrity, campaign tracking, and financial reporting.
3. Channel & Product Development 15%
• Lead the development of Signature Initiatives and related communication collaterals as key fundraising tools for middle, major, and HNWI donors, in line with strategic priorities.
• Manage agencies and vendors for channel operations, creative production, and performance tracking.
• Test and optimize channel offers, messages, and donor journeys based on data insights.
4. Donor Acquisition & Relationship Management 50%
• Personally acquire, engage, and nurture donors across mass, middle, major, and HNWI segments through one-on-one communication (calls, meetings, emails, events).
• Strengthen long-term relationships with key donors by delivering meaningful updates, impact stories, and recognition experiences.
• Build networks and partnerships to identify and convert new individual donors through referrals and external events.
• Collaborate with the Campaign and Retention teams to ensure consistent donor messaging and seamless experiences across touchpoints.
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