• To execute and ensure high quality marketing plans/activities in a timely and cost efficient manner.
• Handles the process for development and execution of marketing materials that support the execution of marketing programs e.g. store brief book, POP, premiums and etc.
• Ensures promotions are well-planned, executed and measured effectively
• Ensures that the media plans for their area of responsibility are implemented properly and effectively
• Be part of team in developing and responsible for tactical execution of creative (TV, Radio, Outdoor, Print and Restaurant merchandising, etc.) for their area of responsibility
• Facilitates, coordinates and supports the execution of all marketing activities at the store level and provides appropriate feedback as necessary
• Tracks and monitors product development process to ensure on time new product/4th flavour launches and support plans are comprehensively executed
• Ensures the proper use of the McDonald’s trademarks, logos and ensures all advertising materials have legal and creative approval.