- Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns and manage for cost control.
- Oversee the development of e-marketing content and exploration of sales channels.
- Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website.
- Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership.
- Design, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measure and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identified trends and insights, and optimizes spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identified critical conversion points and drop off points and optimizes user funnels.
- Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintain digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintain digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.