Marketing Manager/Executive
บริษัท เซ็นทรัล เรสตอรองส์ กรุ๊ป จำกัด- Planning Strategy and developing overall brand strategies and implementing of the marketing plan for the brand to serve brand direction.
- Providing full support to the Head of Marketing in developing brands and promoting existing and new products.
- Managing and developing techniques external communication (online and offline) using a variety of tools to encourage brand’s image and awareness and achieve brand target.
- Coordinating with agency to present all marketing campaigns (including TVC, out of home, in store media, etc) to public.
- Assessing, monitoring, and analyzing the effectiveness of external communication and engagement.
- Developing and executing product and promotion launch activities including marketing plans, positioning, and messaging strategies and sales forecasting to achieve sales target.
- Managing product and promotion launch, maintaining effective communication with internal and external contacts.
- Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product roadmap
- Manage and co-ordinate with third party (CFG and KFC) to align all planning needed
- Monitoring overall brand performance against business plan, developing key strategies to achieve target, and proposing alternative strategies when needed.
- Providing management with monthly report by summary key learning to identify market potential and lead to marketing action.
- Working with research agency to build deeper understanding of significant brand performance and opportunities based on research insights.
- Managing market research, marketing research analyze, including analyze report by providing feedback on performance and identifying opportunity and threat.
For Manager level
- Bachelor's Degree or Master’s Degree or equivalent in a business related subject.
- At least 3-5 years work experience in casual dining restaurants (CDR), Quick Service Restaurants (QSR)
- Experience in both above-the-line and below-the-line marketing along with integrated marketing campaigns such as PR, CSR, CRM, LSM, previously managed mass and digital media
- In-depth knowledge in market research, market analysis, sales strategy and QSR
- Good communication skills in English and Thai, including the ability to manage internal and external stakeholders.
For Executive level
- Bachelor's Degree or Master’s Degree or equivalent in a business related subject.
- At least 1-2 years work experience in casual dining restaurants (CDR), Quick Service Restaurants (QSR)
- Experience in both above-the-line and below-the-line marketing along with integrated marketing campaigns such as PR, CSR, CRM, LSM, previously managed mass and digital media
- In-depth knowledge in market research, market analysis, sales strategy and QSR
- Dental insurance (สิทธิการเบิกค่าทันตกรรม)
- Five-day work week
- Medical insurance
- Performance bonus
- กองทุนสำรองเลี้ยงชีพ
- ค่าน้ำมันรถ, ค่าเดินทาง
- ค่ารักษาพยาบาล
- ค่าโทรศัพท์
- ทำงานที่บ้าน
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- โบนัสประจำปี
Central Restaurants Group Co., Ltd. (CRG), an affiliated company with Central Group of Companies, is one of the biggest Quick Service Restaurants chain in Thailand. We operate more than 750 shops of several leading international Quick Service Restaurants chains: Mister Donut, KFC, Auntie Anne's, Pepper Lunch, Chabuton, Cold Stone Creamery,The Terrace Restaurant, Yoshinoya, Ootoya, Tenya and Katsuya.