• Use SEO practices to write and optimize SEO-friendly articles and copy to increase visibility
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with Content Team and Marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Monitor the algorithms set by the search engines to keep up to date with changes.