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Marketing Associate (FMCG – Oishi Packaged Food) - บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)

บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน) · กรุงเทพมหานคร

Location
กรุงเทพมหานคร
Salary
ขึ้นอยู่กับคุณสมบัติและประสบการณ์
Job Type
งานประจำ
Work Type
Onsite
Education
ปริญญาตรีหรือสูงกว่า
Posted
20/04/2026

Responsibilities

• Execute and support marketing activities for FMCG packaged food products, with focus on ready meal, frozen, and chilled food categories, from launch to in-market execution.
• Support New Product Development (NPD) and product renovation projects, including coordination of product launch plans, timelines, and go-to-market activities.
• Coordinate with internal cross-functional teams including Sales, R&D, QA, Production, Supply Chain, and Demand Planning to ensure smooth commercialization and on-time launch.
• Work with external agencies (creative, packaging design, production, research) to execute marketing materials, packaging artwork, and promotional tools.
• Conduct market research, competitor analysis, and consumer insight reviews to support marketing and product decisions in the FMCG food category.
• Prepare and consolidate marketing performance reports, including sales performance tracking, promotion effectiveness, and post-launch evaluation.
• Monitor and control marketing budgets for assigned projects to ensure cost efficiency and alignment with approved plans.
• Support packaging development activities, including artwork coordination, material alignment, label compliance, and print proofing.
• Ensure marketing execution aligns with food regulations, internal quality standards, and commercialization requirements.
• Support continuous improvement of marketing execution processes and share best practices within the team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related fields.
• 3–5 years of experience in Marketing, Product Marketing, Trade Marketing, or NPD-related roles, preferably in FMCG, Food, or Beverage industries.
• Experience with packaged food, ready meal, frozen food, or chilled food products is highly preferred.
• Hands-on experience supporting product launches, marketing campaigns, and in-market execution.
• Experience working with cross-functional teams and external agencies.
• Strong understanding of FMCG marketing execution, product lifecycle, and go-to-market processes.
• Good project coordination and time management skills, able to manage multiple priorities.
• Strong execution mindset with attention to detail.
• Solid analytical skills to interpret sales data, market trends, and campaign performance.
• Good communication and presentation skills.
• Commercial awareness with interest in developing P&L and commercialization knowledge.
• Creative and proactive, able to adapt ideas from competitor activities and market trends.
• Good command of English (written and spoken).
• Proficient in MS Office (Excel, PowerPoint, Word).
• Familiarity with digital marketing, in-store activation, or trade marketing tools is an advantage.
• Own a car and hold a valid driving license.

Benefits

  • Life insurance (ประกันชีวิต)
  • กองทุนสำรองเลี้ยงชีพ
  • การฝึกอบรมและพัฒนาพนักงาน
  • ทำงานสัปดาห์ละ 5 วัน
  • ประกันสังคม
  • ประกันสุขภาพ
  • ประกันอุบัติเหตุ
  • โบนัสตามผลงาน/ผลประกอบการ
  • โบนัสประจำปี

About บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)

Thai Beverage Public Company Limited (“ThaiBev” or the “ThaiBev Group”) is Southeast Asia’s leading beverage producer and distributor and the largest in Thailand. The Company’s vision is to be the stable and sustainable ASEAN Leader in beverage and food business.

ThaiBev was listed on the Singapore Exchange Mainboard in 2006. In 2012, the Company expanded beyond Thailand with its acquisition of Fraser and Neave, Limited (“F&N”), a well-established conglomerate with a portfolio of highly recognized beverage brands. In 2017, ThaiBev further strengthened its regional presence by acquiring stakes in the Grand Royal Group (“GRG”), the largest whisky player in Myanmar, and in Saigon Beer-Alcohol-Beverage Corporation (“SABECO”), a leading beer producer in Vietnam, which makes ThaiBev the largest beer player by volume in Southeast Asia.




Today, ThaiBev’s business comprises four segments – spirits, beer, non-alcoholic beverages, and food. In Thailand, the Group operates 19 distilleries, 3 breweries, and 20 non-alcoholic beverage production facilities and is supported by an extensive distribution network spanning over 500,000 points of sale. ThaiBev is present in over 90 countries, including a network of 26 breweries in Vietnam that produces SABECO's flagship beer brands Bia Saigon and 333; 5 production facilities in Scotland which produce single malt scotch whiskies such as Balblair, Old Pulteney, and Speyburn; 1 production facility of Larsen Cognac in France; 1 distillery in New Zealand that produces Cardrona’s New World single malts; 2 production facilities in Myanmar under GRG; and 1 distillery in China which produces Yulinquan Chinese spirits.

The Company’s well-known spirits brands include Ruang Khao, Hong Thong, Blend 285, SangSom, and Mekhong, as well as GRG’s iconic Grand Royal whisky. Chang, the Group’s signature beer, is one of the most recognizable Thai beers locally and internationally, while SABECO’s Bia Saigon and 333 are Vietnam’s top-selling beer brands. ThaiBev’s leading non-alcoholic beverage brands include Oishi green tea, est cola, and Crystal drinking water, as well as F&N’s sparkling drinks and 100PLUS isotonic drink. The Company also operates Japanese restaurants, as well as ready-to-cook and ready-to-eat food businesses, through its subsidiary Oishi Group Public Company Limited. ThaiBev is accelerating the expansion of its food business by leveraging its subsidiary Food of Asia and its franchise outlets under KFC, the most popular quick service restaurant brand in Thailand.

ThaiBev is one of the top 10 largest companies on the Singapore Exchange by market capitalization and a constituent of the Straits Times Index ("STI"). It is also recognized as the Dow Jones Sustainability Indices (“DJSI”) constituent in the Beverage Industry and part of the DJSI World family and DJSI Emerging Markets family.

เลขที่ 14 ถนนวิภาวดีรังสิต แขวงจอมพล เขตจตุจักร กรุงเทพมหานคร 10900

Human Resources Department

0-2785-5555

https://careers.thaibevgroup.com