- Develop and execute product strategies, aligned with the brand and company's overall business objectives.
- Conduct market research and analysis to identify consumer needs, trends, and competitive landscapes.
- Create marketing plans, including messaging, branding, and promotional activities.
- Develop compelling content, including product descriptions, blog posts, social media posts, and marketing collateral.
- Develop and execute digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing.
- Plan and execute marketing events, such as product launches, trade shows, and demonstrations.
- Coordinate with cross-functional teams to ensure a successful plan.
- Provide sales teams with product training and support materials.
- Collaborate with sales teams to develop sales strategies and tactics.