Assistant Planning Manager - บริษัท โฟกัส มีเดีย (ประเทศไทย) จำกัด

1. Commercial Strategy, Proposal Development & Sales Enablement

• Work closely with Sales and Key Account teams to understand client briefs, business objectives, campaign needs, target audiences, and sales opportunities.
• Analyze client context, target audience, market situation, category dynamics, competitor activities, and available data to identify the right strategic direction for Focus Media solutions.
• Develop media strategies, proposal structures, proposal decks, key messages, sales arguments, and sales materials that clearly show how Focus Media supports client goals.
• Translate consumer insights, campaign learnings, media information, and research findings into persuasive business narratives and practical client recommendations.
• Strengthen the communication of Focus Media’s media value, audience value, scenario value, and commercial value in proposal and pitch materials.
• Support client meetings, pitch presentations, proposal explanations, and strategic discussions when required.
• Provide planning and strategic support for key accounts, important pitches, category development, and major sales opportunities.

• Lead or support research and insight projects that help improve media value, sales arguments, category understanding, and business decision-making.
• Research, analyze, and summarize market trends, consumer behavior, media landscape, category movements, competitor information, brand communication, and internal data into practical insights.
• Turn research findings and data analysis into reports, summaries, presentations, category decks, sales tools, or management materials.
• Build or improve insight frameworks, category analysis templates, sales argument libraries, case study libraries, and media value tools.
• Identify useful business implications from research reports, consumer data, campaign cases, market observations, and sales feedback.

• Manage research or insight projects from brief clarification, research planning, methodology discussion, execution follow-up, quality control, analysis, to final delivery.
• Coordinate with internal teams, procurement, external research companies, agencies, vendors, or business partners to ensure project outputs are accurate, useful, and aligned with business objectives.
• Support internal alignment between Strategy, Sales, Key Account, Marketing, Operations, and management teams when planning-related inputs are required.
• Monitor project timelines, deliverables, quality standards, and stakeholder expectations.

• Lead or support special projects assigned by the Strategy team or management.
• Initiate useful research, tools, reports, templates, frameworks, or AI-enabled workflows that help improve sales performance and business understanding.
• Support the development of internal knowledge assets, including industry solutions, proposal templates, case libraries, media value models, and sales enablement materials.
• Coach or guide junior team members or interns when required.

Required Experience

• 2–4 years of experience in media strategy, marketing strategy, advertising, media planning, sales support, proposal development, market research, consumer insight, or related fields.
• Experience creating proposal decks, pitch decks, sales presentations, case studies, research reports, category decks, or sales enablement materials.
• Experience working with Sales, Key Account, client-facing, strategy, marketing, research, or cross-functional teams.
• Ability to research, analyze, synthesize insights, and turn information into practical business recommendations.
• Basic understanding of OOH media, lift media, advertising campaigns, consumer behavior, media planning, and media value proposition is preferred.
• Experience managing research projects or coordinating with external research companies, agencies, vendors, or business partners is an advantage.
• Client-facing, pitching, or consultative presentation experience is an advantage.

• Strong presentation, storytelling, business writing, proposal writing, and pitch deck structuring skills.
• Ability to translate data, research, and consumer insights into clear sales arguments, practical recommendations, and persuasive business narratives.
• Good analytical thinking, market research, insight synthesis, and data storytelling skills.
• Good understanding of media planning, campaign logic, client objectives, brand communication, and commercial opportunities.
• Good coordination skills and ability to work with internal teams, external partners, vendors, and clients when required.
• Sales enablement mindset with the ability to support Sales and Key Account teams effectively.
• Detail-oriented, well-organized, proactive, and able to manage multiple tasks with clear priorities.
• Ability to work independently on planning assignments and take ownership of assigned projects.
• Ability to guide junior team members or coordinate project contributors when needed.

• Proficient in Microsoft PowerPoint, Canva, Google Slides, or other presentation tools.
• Good working knowledge of Microsoft Excel or Google Sheets for data management, basic analysis, and reporting.
• Ability to use AI tools for research, proposal drafting, content ideation, data analysis, translation, knowledge management, or workflow improvement is an advantage.
• Familiarity with market research tools, media reports, consumer data sources, or industry databases such as Clear Decisions (CMV) by Nielsen, Euromonitor, Statista, MarkLines, or similar platforms is preferred.

        Focus Media is the largest offline advertising solution provider in Global. Our goal is to be the partner of choice for the national leading brands by helping them connect with consumers and embrace data across a host of multi-platform inner-building channels. China's largest elevator and cinema media group. IPO in 2005 on NASDAQ was the first among Chinese advertising company. Nowadays, we are covers 300 cities and 400 million urban mainstream people view ever day in CHINA.