• Working with clients to fully understand their business objectives, and the right communications strategy for the target audience.
• Analysing and extracting findings from consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.
• Facilitating, observing and recording qualitative research e.g. focus groups.
• Administering the commissioning and project management of external research (quantitative and qualitative) conducted on behalf of the agency.
• Supporting and championing the creative development process, including briefing and enthusing creative teams, and preparing feedback in response to consumer research findings.
• Gathering data and preparing feedback reports on the effectiveness of campaigns.
• Keeping up-to-date with market research trends and methodologies and neurological studies.
• Up to date with how behavioural economics, and any insight into how people think and behave, can shape advertising successfully
• Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry.
บริษัท ประกิต โฮลดิ้งส์ จำกัด (มหาชน)
