Media Planning (Senior) - Prakit Holdings Public Company Limited

Analytical Skills & Media Knowledges

• Analyze and understand the overall market landscape and competitors in terms of branding and media investment, consumer’s behavior & insight, and product insights within assigned responsibility.
• Understand the role of each media channel covering offline (TV, out-of-home), online (social media platforms, biddable media, influencers, and other digital media) and activation as the holistic communication.
• Demonstrate knowledge of media technical terms and their applications.

Media Planning & Strategic Recommendation

• Identify potential target profile for each campaign, define media objectives, and develop media solutions that address business challenges.
• Initiate initial creative media concept, design consumer journeys, and develop integrated media strategies. Recommend suitable media channels and tactics that align with both client needs and media objectives.
• Brainstorm ideas collaboratively with the team and work smoothly with other related departments.
• Develop comprehensive media plan and recommendation for proposing to client.
• Manage day - to - day operations with clients, as well as coordination with internal and external departments.
• Good communication and presentation skills.

Campaign Monitoring & Reporting

• Monitor media performance as post – campaign, preparing report and provide insights with actionable recommendations.
• Additional : Prior experience in media and digital agencies will be an advantage.

Will include coaching, mentoring, team development and motivation, acquiring new business, retaining existing accounts and being accountable for the team’s billing.

• Bachelor Degree in Marketing , Advertising or Digital Marketing will be an advantage
• Experience in media planner.
• Understand media planning process.
• Experience in media planning or digital planning.
• Good command of written English, Microsoft office skill.