Digital Marketing Specialist - บริษัท ท็อปกัน จำกัด

• Plan and execute paid media campaigns, including Facebook Ads and Google Ads, to achieve marketing goals
• Optimize website structure and content to improve SEO performance and support user experience
• Monitor, analyze, and continuously improve SEO and SEM strategies using relevant tools
• Explore and implement emerging trends such as Generative Engine Optimization (GEO) to ensure our content is discoverable in AI-generated search platforms like ChatGPT, Gemini, Claude, and Perplexity
• Collaborate with content creators, designers, and product teams to develop cohesive and impactful digital marketing campaigns
• Analyze market trends and competitor activities to identify new marketing opportunities
• Track campaign performance through tools like Google Analytics and Facebook Insights; create regular reports with insights and recommendations
• Manage digital marketing budgets efficiently to maximize ROI
• Manage and grow the company’s social media presence (Facebook, Instagram, LINE) to drive engagement and enhance brand awareness

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 1–5+ years in Digital Marketing or Performance Marketing (Agency background preferred).
• Expert in Google Ads (Search, PMax, GDN) and Meta Ads Manager with a proven track record of maximizing ROI/ROAS
• Strong knowledge of Technical SEO and emerging Generative Engine Optimization (GEO) to drive visibility on AI platforms (ChatGPT, Gemini, Perplexity).
• Proficient in GA4, Google Search Console, and Meta Insights; ability to turn raw data into actionable growth strategies.
• Experienced in managing and growing Facebook, Instagram, and LINE OA presence.
• Highly analytical with the ability to manage budgets efficiently and lead cross-functional campaigns with designers and content teams.
• Proactive, self-motivated, and eager to stay updated with new marketing trends and tools
• Ability to work independently and collaboratively across teams in a fast-paced environment

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