เจ้าหน้าที่ประสานงานการตลาด - บริษัท ปตท. บริหารธุรกิจค้าปลีก จำกัด

Primary Functions/Responsibilities:

Marketing & Promotion:

·       Ensure adherence to high company standards for SPIRIT by enhancing teamwork  to run innovative promotional activities safely and  ethically with commitment to success .

·       Responsible & Accountable for promotional roll-out to operation management for effective further debrief.

·       Assist in brand communications strategy and contribute as part of the Marketing Team to achieve brand goals and vision.

·       Motivate and build up teamwork in order to make agency, operation and marketing to work out and achieve great promotion & communication

·       Ensure correct detailed promotion tactics and implementation

·       Help monitoring key business indicator and pull data to provide key summaries for promotion evaluation

·       Ensure correct detailed promotion tactics and implementation

·       Brief promotion campaign to agency in terms of mechanics, product offering, and POP selection.

Planning & Analysis

·       Analyze promotion campaign in term of % sales uplift, and overall performance.

·       Provide support to marketing team in any other ad-hoc duties assigned.

·       Motivate and build up teamwork in order to make agency, operation and marketing to work out and achieve great promotion & communication

Event Activities:

·       Assist in event executions and ensure marketing objectives are met.

·       Ensure the event runs smoothly in terms of operation, finance, and sales incremental

·       Build an internal event between PTTRM and OR for a stronger relationship.

PR:

·       Ensure that PTTRM PR is aligned with OR.

·       Ensure that all press receive PR promptly and

·       Able to write press releases and have good connection with media

·        Create VDO Clip for Company’s Brand

·        Manage digital marketing including digital ads for product launches & increase online brand awareness

·        Manage social media strategy and schedule, including reports

·        Manage and liaise with KOL and propose relevant KOL for product launches or campaigns.

·        Liaise with digital and social agencies.

·        Assist in brand communications strategy and contribute as part of the Marketing Team to achieve brand goals and vision.

·        Assist in event executions and ensure marketing objectives are met.

·        Provide support to marketing team in any other ad-hoc duties assigned.

·       Prepare press clippings and compile news of trade activities. 

Critical Skills:

·       Analytical skills

·       Communication ability

·       Computer skills

·       Detail orientation

·       Basic knowledge of Retail Operations

·       Knowledge of all stores and competitors

·       Interpersonal skills.

Leadership Criteria:

·       Team building

·       Engenders trust

·       Drives companies core values

·       Surfaces and resolves conflicts in a timely fashion

·       Motivational and coaching skills

·       Project supervision.

Job Specifications:

·       Female

·       Age 25 Above.

·       BA graduate in business management or Communication Art

·       At least 3 years’ working experience in marketing or communication functions

·       Computer literate

·       Fluent in English & Thai both writing and speaking

·       Able to travel.