Credit Card Regional Head - ธนาคารแลนด์ แอนด์ เฮ้าส์ จำกัด (มหาชน)

• Develop and implement the offline sales channel strategy aligned with overall credit card business goals and define acquisition strategy and targets by team, area, and activities sales model.
• Forecast sales volumes, track performance, and identify improvement opportunities

• Oversee all offline acquisition channels including Direct Sales Agents (DSA), DMS, branch sales teams, events, booth activities, corporate and merchant partnerships and field and roadshow campaigns
• Optimize sales productivity, conversion rates, and cost per acquisition (CPA).
• Implement data-driven strategies to identify high-potential locations and customer segments. direct sales team and in-branch acquisition efforts.

• Ensure all acquisition activities comply with BOT Market Conduct, KYC, AML, and regulatory standards.
• Strengthening sales governance through regular audits, process reviews, and quality checks and always monitor sales quality indicators e.g. approval rate, activation rate, early delinquency and take corrective actions.
• Standardized sales scripts, onboarding materials, and customer communication guidelines.
• Collaborate with product teams, credit risk and operations teams to improve approval rates, turnaround time, and customer experience to ensure seamless customer onboarding and fulfillment.
• Provide feedback on customer insights, suggestions, process gaps, and product competitiveness.
• Partner with digital and analytics teams to support lead allocation and hybrid acquisition models.

• Lead, train, and motivate team leader and sales staff networks to achieve target
• Build a high-performance sales culture through structured KPIs, recognition, and rewards.
• Develop sales capability through continuous coaching and product knowledge training.
• Manage manpower planning and recruitment for sales growth and coverage expansion.

• Bachelor’s degree in business, Marketing, Finance, or related field.
• MBA or equivalent postgraduate qualification preferred
• 10+ years of experience in consumer financial services, with at least 5 years in credit card or unsecured lending sales management.
• Proven track record in managing large field sales organizations or DSA networks.
• Experience in channel setup, scaling, and productivity management.
• Strong understanding of credit card products, credit policies, sales compliance and direct knowledge in managing cards issuing business would be advantaged.
• Strong knowledge of sales planning, product marketing, people development, data analysis and performance tracking.
• Good English communication skills for business communication for both of verbal and written.
• Computer literate in Microsoft Word, Excel and Power Point.

LH BANK
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Opportunity for a Compelling Change For the Better

Why not? When it is refreshing enough!! From the country is largest asset-based and most secured property developer with the highest market share, to forming an integrated financial institution with top notch expertise in Time Deposit, Housing Loan, Factoring, Corporate

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