Trade Marketing Manager - บริษัท เบเยอร์ จำกัด

• Strategic & Sales Leadership: Develop and execute comprehensive trade marketing strategies for the Modern Trade channel to achieve annual revenue targets, focusing on aggressive Sell-In volume and sustainable Sell-Out growth.

• Budget & Cost Optimization: Manage the trade marketing budget effectively to maximize ROI. Implement strategies to optimize operational expenses (OPEX) and trade promotion costs in alignment with the company's cost-saving initiatives.

• Channel Strategy & NPD Push: Plan and execute impactful monthly, quarterly, and annual promotional campaigns. Champion the successful launch and strategic sales push of New Product Development (NPD) within the MDT channel.

• Partner & Inventory Management: Collaborate closely with key buyers and trade partners to monitor and manage Months of Supply (MOS), ensuring optimal inventory levels that meet the company's benchmark.

• Cross-Functional Collaboration: Partner directly with Sales, Marketing, and Supply Chain teams to ensure seamless execution of product launches, accurate stock allocation, and effective promotional activities.

• Safety & Sustainability (ESG Focus): Actively support corporate sustainability (ESG) and Health, Safety, and Environment (HSE) policies. Promote safe work practices and contribute to the organization's carbon footprint reduction goals.

• Team Management: Lead, coach, and develop the Trade Marketing team to ensure high performance, effective execution of plans, and the achievement of departmental KPIs.

• Market Intelligence: Monitor and analyze market trends, competitor activities, and shopper behaviors at the point of sale to identify new business opportunities and maintain a competitive advantage

• Bachelor's or Master's degree in Business Administration, Marketing, or a related field.

• 5-7 years of direct experience in Trade Marketing, Channel Marketing, or Sales, with a proven track record managing the Modern Trade (MDT) channel.

• Minimum of 2 years in a leadership or team management role.

• Direct experience in the paint, construction chemicals, construction materials, or FMCG industries is highly preferred.

• Strong analytical and strategic thinking skills, with proficiency in data analysis tools (e.g., Power BI, Tableau) for tracking sales and inventory metrics.

• Excellent negotiation, presentation, and cross-functional communication skills.

• Established network and strong relationships with key buyers in major Modern Trade accounts.

• Ability to travel and conduct on-site market visits as required.

One of the leading manufacturing and distributing coating products. With Over 50 years Of Experience, we Provide broad range of paints including decorative paint, wood coating, and industrial coating. Our ISO - 9001 : 2000  certified organization is driven by innovative technology such as Teflon? surface protector from Dupont  U.S.A. (Beger Shield),leading insulating  microsphere ceramic paint (Beger Cool), ete.

Due to our rapid growth and expansion, we are seeking competent candidates to fulfill this following position: