Senior Trade Marketing Executive - บริษัท โจตันไทย จำกัด
บริษัท โจตันไทย จำกัด · กทม. (ห้วยขวาง)
- Location
- กทม. (ห้วยขวาง)
- Salary
- สามารถเจรจาต่อรองได้
- Job Type
- งานประจำ
- Work Type
- Onsite
- Education
- ปริญญาตรีหรือสูงกว่า
- Posted
- 24/07/2026
Responsibilities
Job Purpose
Planning, executing, and optimizing trade marketing initiatives that drive sell-in, sell-out, and brand visibility across TT and MT distribution channels. Works closely with other functions in Marketing, with Sales and Supply Chain to translate Decorative brand strategy into effective, executable trade programs at the outlet level.
This position is based in Bangkok and reported to Marketing Manager.
To support Decorative strong growth ambitions, we see the need to have sharper focus on Trade marketing function with its respective role to support the continuous implementation of Deco strategy particularly in trade marketing for strong business results.
Job Description
1. Trade Campaign Planning & Execution
- Plan, execute, and monitor sell-in and sell-out trade campaigns to support business objectives and sales targets
- Translate Decorative brand and category strategies into effective trade mechanics, promotions, and channel activations
- Ensure timely rollout of trade campaigns across all distribution channels with clear communication to sales teams and stakeholders
2. Master Painter Program Planning & Management
- Support development and deployment of Master Painter Program initiatives and mechanics
- Plan, coordinate, and manage Master Painter Program to strengthen painter engagement, loyalty, drive conversion and advocacy for Decorative brands
- Track program performance and monitor spending to ensure alignment with approved budgets, while maximizing ROI and value for both painters and Jotun business
3. Performance Tracking & Market Insights
- Track trade KPIs for as sell-in and sell-out trade campaigns and trade initiatives for painters
- Track spending on trade campaigns and initiatives, ensure alignment with approved budget and evaluate promotion ROI
- Conduct promotion effectiveness evaluation and provide insights for optimization
- Monitor competitor trade activities and recommend tactical responses
4. Continuous Improvement & Best Practices
- Recommend improvements to trade strategies based on execution learnings and market feedback
- Pilot new trade initiatives, mechanics, or activation models to drive growth
Qualifications
Qualifications
- Minimum 4 to 5 years in marketing experience in Trade or Retail Marketing
- Proven experience in identifying market opportunities and executing trade programs such as sell-in and sell-out campaigns, or loyalty programs and engagement initiatives to drive business growth.
- Understand trade channels and shopper behavior, and how trade promotions influence purchase.
- Demonstrates analytical capabilities in analyzing data and campaign results, project management, growth mindset, and presentation skills.
- Fluent in Thai and good command written & spoken English and ability to influence and collaborate with others (internal & external stakeholders, vendors and agencies).
Personal Qualities
- Acts on own initiative, makes things happen and accepts responsibility for the results.
- Identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability.
- Uses a methodical and systematic approach; plans ahead, defines clear priorities and allocates resources effectively.
- Quickly understands and analyzes complex issues and problems; comes up with sound and rational judgments.
- Communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively.
- Adheres to company rules and procedures; executes plans with commitment and determination; achieves high quality results.
Benefits
- Life insurance
- Training & Career development
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าเบี้ยเลี้ยง
- ทำงานสัปดาห์ละ 5 วัน
- เที่ยวประจำปี หรือเลี้ยงประจำปี
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
About บริษัท โจตันไทย จำกัด
About us
Jotun Thailand has been established since 1968 with the first factory in South East Asia and Pacific. Today, Jotun Thailand operates in 4 segments – Decorative Paints; and Performance Coatings comprising of Marine, Protective and Powder Coatings with two production facilities for Paint and Powder which are located in Amata City-Industrial Zone and sales office in Samutprakarn Province. With more than 59 years of establishment in the country, we are one of the top paint manufacturing companies in Thailand. With our vision to protect property, our focus is to provide customers with high quality products which are delivered in both liquid (solvent or water borne) and powder form, and ultimately end up as uniform coatings with a given set of properties designed to add value for the end users. Our aim is to increase the organizational efficiency and profitability through top line growth and focus on competence development among employees through various Jotun Academies and learning culture.
Jotun Thailand has been established since 1968 with the first factory in South East Asia and Pacific. Today, Jotun Thailand operates in 4 segments – Decorative Paints; and Performance Coatings comprising of Marine, Protective and Powder Coatings with two production facilities for Paint and Powder which are located in Amata City-Industrial Zone and sales office in Samutprakarn Province. With more than 59 years of establishment in the country, we are one of the top paint manufacturing companies in Thailand. With our vision to protect property, our focus is to provide customers with high quality products which are delivered in both liquid (solvent or water borne) and powder form, and ultimately end up as uniform coatings with a given set of properties designed to add value for the end users. Our aim is to increase the organizational efficiency and profitability through top line growth and focus on competence development among employees through various Jotun Academies and learning culture.
1788 Singha Complex Building, 23rd Floor, Unit 2306-2307, New Petchaburi Road, Bang Kapi Subdistrict, Huai Khwang District, Bangkok 10310
Cherlyn Tungtaeng
0-2078-6099
