Senior Marketing Executive - บริษัท อิมแพ็ค เอ็กซิบิชั่น แมเนจเม้นท์ จำกัด

• Develop and implement integrated marketing strategies to achieve exhibitor acquisition, visitor promotion, conference attendance, and sponsorship objectives for assigned exhibitions and events.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns across digital (email, website, social media, paid media) and traditional channels (print, outdoor, PR, partnerships).
• Develop campaign plans, content calendars, and communication schedules, ensuring consistency with event branding and marketing objectives.
• Monitor campaign performance, analyze marketing data and KPls, and recommend improvements to maximize marketing effectiveness and return on investment (ROI).
• Manage marketing budgets for assigned projects, monitor expenditure, and ensure cost-effective use of marketing resources.
• Coordinate and manage external agencies, media partners, suppliers, and industry associations to ensure quality deliverables and timely campaign execution.
• Oversee the development, review, and quality control of all marketing materials and promotional content before publication.
• Collaborate closely with Project Managers, Sales, Operations, Database, and Design teams to ensure marketing activities are aligned with overall project objectives.
• Prepare marketing reports, campaign analyses, and business presentations for management, including recommendations for future improvements.
• Support the planning and execution of onsite marketing activities before, during, and after exhibitions, ensuring a consistent visitor experience.
• Contribute to the development of new marketing initiatives, promotional packages, and process improvements that enhance marketing performance and business value.

Company Profile
IMPACT Arena, Exhibition and Convention Center is managed by IMPACT Exhibition Management Co Ltd. A subsidy of Bangkok Land Public Company Limited, we are an integrated venue management offering diversity of events with versatile facilities and services.

Why work at IMPACT?
Why not? How many people get the opportunity to say they work at one of the most exciting place in Thailand!
We are young and professional. We are great team players as our organization culture “Partnership for Success”
We focus on delivering high value to our partners and customers through mutual trust, cooperation, strategic partnerships, customized and turnkey solutions.
IMPACT has a huge variety of roles, where do you see yourself?
Not sure… CONTACT US NOW!