Assistant Marketing Manager (The Coffee Group) - บริษัท อิมแพ็ค เอ็กซิบิชั่น แมเนจเม้นท์ จำกัด

1. Brand & Marketing Management
• Manage the day-to-day marketing activities of The Coffee Group in alignment with the
brand direction and business objectives.
• Develop monthly marketing calendars and action plans aligned with sales targets, seasonality,
product launches and promotions.
• Manage campaign timelines and deliverables from briefing and artwork development through
production, launch and post-campaign review.
• Work closely with Operations and branch managers to ensure accurate and timely store-level
implementation.
2. Campaign & Sales-Driving Initiatives
• Plan and execute marketing campaigns and promotions designed to drive sales, transactions and
customer traffic.
• Analyse branch performance and customer behaviour to develop relevant local store marketing
initiatives.
• Propose promotional mechanics, bundles, seasonal campaigns and activities based on sales
performance and customer insights.
• Monitor campaign performance including revenue, redemption, traffic and customer response and
recommend improvements.
3. CRM & Customer Retention
• Plan and execute CRM initiatives to increase repeat purchase, customer retention and engagement.
• Support customer segmentation and targeted campaigns for different customer groups.
• Coordinate communications through LINE OA, loyalty programmes, vouchers and other CRM
channels.
• Monitor redemption, repeat visits, conversion and customer response to improve the customer
journey and future activities.
4. Digital & Social Media Coordination
• Coordinate with content teams, graphic designers, digital teams and agencies to develop marketing
communications.
• Prepare marketing briefs and review artwork, captions, promotional mechanics and campaign
information prior to publication.
• Ensure the content calendar is aligned with the marketing calendar and in-store activities.
• Monitor digital and social media performance and identify actionable insights.
5. In-store Marketing & POSM
• Plan and coordinate in-store marketing materials including menu inserts, table tents, posters, counter
displays, digital screens and other POSM.
• Verify pricing, promotional mechanics, campaign periods and terms and conditions before production
and publication.
• Coordinate with branch teams to ensure materials are installed and implemented correctly and on
time.
6. Mall, Partner & Local Store Marketing
• Coordinate with shopping malls and business partners for campaigns, privilege programmes and
promotional opportunities.
• Manage submissions, artwork, promotional details and required documentation within deadlines.
• Identify local marketing opportunities with nearby communities, offices, residential areas and partners
to drive store traffic.
• Monitor and evaluate partnership promotion performance.
7. Events, Workshops & Brand Activities
• Manage the execution of marketing events, coffee workshops, product activations and in-store
activities.
• Prepare event timelines, checklists and communication plans and coordinate relevant stakeholders.
• Support strategic collaborations and brand partnerships based on direction from the Brand /
Marketing Strategy function, from campaign preparation through on-ground execution.
• Prepare post-event and post-campaign reports.
8. Customer & Market Insights
• Monitor customer feedback across Google Reviews, social media, CRM channels and branch
feedback.
• Analyse sales trends, customer behaviour and marketing performance to identify opportunities.
• Monitor competitor activities, café / specialty coffee trends and relevant consumer behaviour.
• Translate findings into actionable insights and recommendations for the Marketing team and
Management.
9. Reporting & Performance Analysis
• Prepare weekly and monthly marketing performance reports.
• Track campaign performance against agreed objectives and KPIs.
• Evaluate marketing activities based on revenue contribution, redemption, traffic, engagement and
ROI/ROAS where measurable.
• Conduct post-campaign analysis and provide key learnings and recommendations.
10. Budget, Agency & Vendor Coordination
• Track marketing budgets and campaign expenses.
• Coordinate with suppliers, production vendors, agencies and external partners.
• Obtain and compare quotations and manage production timelines.
• Coordinate marketing-related expense documentation with Accounting and Purchasing in accordance
with company procedures.

• Bachelor’s degree in Marketing,Business Administration,
• Communications or a related field.
•  Approximately 4–5 years of marketing experience; experience in

F&B, café, restaurant, hospitality, retail or lifestyle brands is highly
preferred.

• Hands-on experience managing marketing campaigns from planning

through execution and performance review.

• Good understanding of digital marketing, social media, CRM and

customer journey principles.

• Ability to interpret basic sales and campaign data and translate

findings into actionable marketing decisions.

• Strong project and time management skills with the ability to manage

multiple projects and deadlines.

• Good command of Microsoft Excel / PowerPoint / Google

Workspace / Canva / Ai.

• Good working proficiency in English.

Ownership Mindset and accountability for results
• Commercial Thinking and understanding of the relationship between
marketing, traffic, transactions and revenue
• Customer Centricity
• Project & Time Management
• Analytical Thinking
• Communication & Cross-functional Coordination
• Attention to Detail

อิมแพ็ค เมืองทองธานี ศูนย์แสดงสินค้าและการประชุม ที่สมบูรณ์แบบของเมืองไทย การแสดงสินค้า, การแข่งกีฬา, การแสดงบนเวที และการจัดเลี้ยงทุกรูปแบบ รวมถึงลานจอดรถ ซึ่งสามารถรองรับงานได้ทุกประเภท ไม่ว่าจะเป็น การประชุม-สัมมนา ทั้งในระดับประเทศละนานาชาติ บนพื้นที่ใช้สอยมากกว่า 180,000 ตารางเมตร ที่พร้อมด้วยสาธารณูปโภคและสิ่งอำนวยความสะดวกครบครัน ที่มีมาตรฐานสามารถจอดรถได้กว่า 10,000 คัน