Market Analytics Specialist - บริษัท เอส แอนด์ เจ อินเตอร์เนชั่นแนล เอนเตอร์ไพรส์ จำกัด (มหาชน)

Responsible for business planning through the application of Market Analytics, Customer Insights, and Market, Customer & Competitor Analysis, as well as risk assessment and mitigation to minimize potential business impacts. The role drives the development of growth initiatives that support both short-term and long-term business growth, strengthen competitive advantage, foster sustainable customer relationships, and identify new opportunities within existing and new customer segments, as well as emerging sales channels.

Key Responsibilities:

• Analyze internal and external factors that impact the business.
• Conduct market, customer, competitor, and emerging trend analyses to define growth priorities.
• Develop plans to identify and pursue new opportunities among existing and prospective customers.
• Establish key initiatives, objectives, KPIs, and expected business outcomes for the team.
• Plan and coordinate activities with NPD and relevant stakeholders.
• Design team structures and appropriately assign opportunity, market, and business area responsibilities to Supervisors.
• Develop and implement processes, working methods, tools, and standards for departmental operations.
• Prepare market intelligence reports, business analyses, opportunity assessments, and business cases.
• Manage and coordinate with NPD and internal departments to create opportunities for increasing sales and profitability from both existing and new customers, as well as through new sales channels.
• Develop and maintain the department’s knowledge base, databases, and best practices.
• Manage workforce allocation and control departmental expenses effectively.
• Monitor the performance of growth initiatives and business opportunities.
• Track issues, risks, and opportunities, and implement corrective and improvement actions.
• Monitor market and consumer trends to identify new business signals and emerging opportunities.
• Prepare and present department performance reports, key insights, and growth opportunities to management.

• Bachelor's degree or higher in Marketing, Business Administration, Economics, Statistics, Data Analytics, or related fields.
• Experience in Market Analytics, Business Development, Strategic Planning, Marketing Intelligence, or related functions.
• Strong analytical and quantitative skills.
• Experience in FMCG, Consumer Products, Cosmetics, Manufacturing, or related industries is preferred.
• Proficiency in data analysis tools and business intelligence platforms is an advantage.