Brand Manager (Snack and Beverage Product) - บริษัท เชอร์วู้ด คอร์ปอเรชั่น (ประเทศไทย) จำกัด (มหาชน)

Responsibilities:

• Develop annual brand, marketing, and product plans aligned with business objectives.
• Analyze consumer insights, market trends, competitors, pricing, and sales performance.
• Manage brand positioning, portfolio strategy, pricing, promotions, and communication plans.
• Lead new product development and product renovation projects from concept to market launch.
• Plan and execute integrated marketing campaigns across online and offline channels.
• Work closely with Sales and Trade Marketing to improve distribution, visibility, and in-store execution.
• Manage advertising, media, research, creative, and activation agencies.
• Monitor sales, market share, brand health, campaign performance, and marketing ROI.
• Manage the annual marketing budget and ensure effective use of resources.
• Coordinate with R&D, Innovation, Supply Chain, Finance, Regulatory Affairs, and other internal teams.
• Prepare business reviews, performance reports, and recommendations for management.