Key Account Manager - Modern Trade - บริษัท ไอ.พี. วัน จำกัด

Work closely with Modern Trade Sales Manager to plan business strategies, supervise account execution, and ensure sustainable sales growth with balanced profitability.

Develop annual business plans, Joint Business Plans (JBP), and conduct regular business reviews (monthly, quarterly, yearly) with key customers to track performance, promotions, and resolve business issues.

Negotiate and manage trade terms agreements, contracts, and promotional budgets to align with company strategies and financial objectives.

Manage account budget effectively, monitor spending, and evaluate ROI to ensure efficiency and cost-effectiveness.

Plan and track sales forecasts by SKU, ensure product availability, and coordinate with supply chain and purchasing teams for on-time delivery.

Visit stores regularly to monitor 5P execution (Product, Price, Place, Promotion, People) and competitor activities.

Drive in-store excellence through category reviews, assortment improvement, shelf share growth, brand block expansion, and secondary displays (promotion/cross-merchandising).

Coordinate and monitor merchandisers/PC to ensure attractive displays and excellent customer service.

Analyze sales data, market trends, and competitor activities to identify opportunities for business expansion and new sales channels.

Collaborate with internal teams (Marketing, Trade Marketing, Supply Chain, Finance) to execute promotions, campaigns, and operational plans.

Supervise and develop sales team under responsibility to achieve sales and distribution targets.

Manage account receivables, payments, claims, and trade spend settlements in compliance with company policies.

Build and maintain strong customer relationships at all levels by providing solutions, sharing insights, and aligning strategies to achieve mutual growth.

Bachelor’s degree in Business Administration, Marketing, Economics, or related field.

At least 5 years of experience in Key Account Management within FMCG/Modern Trade channels.

Strong negotiation, communication, and analytical skills.

Proven ability to manage budgets, trade terms, and business profitability.

Experience in managing sales teams and cross-functional collaboration.

Proficiency in Microsoft Office (Excel, PowerPoint, Word).