Marketing Manager - บริษัท กรีนแลม เอเชีย แปซิฟิค (ประเทศไทย) จำกัด

Key Responsibilities

The Marketing Manager will be responsible for driving end-to-end marketing strategy, brand development, trade marketing, product positioning, and communication across Thailand market. This role requires a proven marketing leader who can translate business objectives into impactful marketing strategies, strengthen brand presence, optimize marketing investments, and deliver measurable business outcomes.

The incumbent will work closely with regional and global teams, commercial functions, agencies, and internal stakeholders to ensure cohesive brand communication, effective market execution, and sustained growth across channels.

The Marketing Manager will lead the development and execution of integrated marketing strategies, planning, managing and optimizing the marketing budget, ensuring efficient allocation of resources and execute annual marketing roadmaps, ensuring alignment with corporate objectives and market dynamics. The role involves conceptualizing and implementing marketing programs across offline and digital platforms, driving demand generation, strengthening brand equity, and enhancing customer engagement.

The position requires building and maintaining a strong and consistent brand identity through strategic internal and external communication, including product launches, marketing initiatives, and market-specific adaptations of global brand communication. The incumbent will collaborate with regional and global brand teams to localize and deploy international campaigns while ensuring relevance to Thailand market.

The Marketing Manager will continuously refine strategies based on market trends, sales performance, consumer behavior, and competitive intelligence.

The Marketing Manager will also drive trade marketing initiatives to strengthen market presence and channel engagement. This includes developing and executing brand support programs, experiential marketing initiatives, loyalty programs, exhibitions, and corporate events to engage channel partners, specifiers, and key stakeholders

The incumbent will also manage relationships with agencies and vendors to ensure effective development and execution of creative assets, and marketing programs. This includes overseeing campaign development, ensuring timely delivery of marketing collaterals, and maintaining quality and brand consistency across all touchpoints.

The role further encompasses product marketing responsibilities, including collaboration with design and product teams on new product development, conducting competitive and market analysis, identifying growth opportunities, and aligning marketing initiatives with product lifecycle and sales performance.