Project Manager - บริษัท บูทรูม จำกัด

• Develop brand positioning and drive sustainable growth across sports and motorsports categories (Apparel & Equipment) through strategic brand management.
• Analyze sports and motorsports trends, consumer insights, competitive landscape, and market behavior to translate findings into actionable brand strategies.
• Identify business opportunities, market segments, and category trends to strengthen brand identity and achieve revenue goals.
• Build and expand brand presence within sports and motorsports communities through strategic partnerships and category development initiatives.

Brand Communication & Marketing

• Build and strengthen brand communication across sports and motorsports categories by developing and executing integrated marketing strategies.
• Plan and manage seeding programs, athlete/rider, influencer, ambassador, and strategic partnerships to enhance brand awareness and loyalty within sports and motorsports communities.
• Oversee social media direction and content production to ensure consistent brand storytelling across all channels.
• Collaborate with MarCom, Creative, Content, Seeding, and Production teams to deliver product-focused messaging and visuals aligned with brand objectives.
• Support campaigns, activations, and community engagement initiatives to strengthen the brand's presence in both sports and motorsports markets.

Merchandising & Procurement

• Manage product assortment and merchandising strategies to optimize product mix, pricing, and inventory.
• Coordinate with suppliers and internal teams on sourcing, procurement, and order management.
• Monitor sales trends and inventory performance to support demand planning and minimize stock risks.
• Support seasonal buying plans and ensure timely product availability in collaboration with Operations, Supply Chain, and Retail teams.

Cross-functional Collaboration & Execution

• Work closely with Sales, E-commerce, Retail, and Visual Merchandising teams to ensure strong go-to-market execution.
• Lead product launches, campaigns, and brand activations to build brand awareness and community engagement.
• Monitor campaign performance, product performance, and key brand KPIs to continuously optimize strategies and drive business growth.
• Coordinate cross-functional initiatives to ensure alignment between brand objectives, commercial targets, and operational execution.

• Bachelor’s or Master's Degree in Business Administration, Marketing, Economics, or related field.
• 5-10 years of experience in Brand Manager, Merchandiser, Marketing, Business Development, and If you have experience in the sports retail business is a plus.
• Strong understanding of motorsport insights and trends.
• Strong Strategic Thinking, Leadership & Team Management, Project Management, Problem Solving, Ownership, and Teamwork.
• Being passionate about football, running, or motorsport is a plus.