Digital & E-Commerce Manager - บริษัท บู๊ทส์ รีเทล (ประเทศไทย) จำกัด

• Own and drive sales performance and key KPIs for the Boots App through the development and execution of e-commerce growth strategies

• Develop and implement commercial and sales plans to accelerate growth, with a strong focus on owned platforms

• Analyze e-commerce performance, customer behavior, and campaign metrics to identify business opportunities and areas for improvement

• Lead digital marketing initiatives to drive traffic, conversion, and customer retention on the Boots App

• Develop and execute Joint Business Plans (JBP) with suppliers by negotiating visibility, promotional support, and investment opportunities to maximize growth

• Manage weekly and monthly campaign planning, including visibility, onsite execution, promotional activities, and sales performance tracking

• Oversee e-commerce budgets, including advertising spend, campaign investment, and promotional funding efficiency

• Collaborate cross-functionally with commercial, pricing, marketing, finance, supply chain, and fulfilment teams to ensure smooth business operations

• Ensure consistent brand messaging, customer experience, and campaign execution across all digital touchpoints

• Monitor market trends, competitor activities, and platform best practices to continuously improve app performance and customer engagement

Qualifications & Requirements

• Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
• 4–5 years of experience in E-Commerce, Account Management, or Online Retail.
• Hands-on experience in owned channel management and driving online sales growth.
• Strong understanding of retail, e-commerce, digital marketing, and customer experience.
• Proven experience in planning and executing online campaigns.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Good command of both written and spoken Thai and English.

Skills & Attributes

• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong organizational skills with the ability to prioritize and manage multiple tasks.
• Detail-oriented with a commercial mindset and data-driven approach.
• Team player with a proactive, self-motivated attitude and the ability to work independently.
• Able to perform well in a fast-paced, high-pressure environment.