Digital & E-Commerce Manager - บริษัท บู๊ทส์ รีเทล (ประเทศไทย) จำกัด

• Own and drive sales performance and key KPIs for the Boots App through the development and execution of e-commerce growth strategies

• Develop and implement commercial and sales plans to accelerate growth, with a strong focus on owned platforms

• Analyze e-commerce performance, customer behavior, and campaign metrics to identify business opportunities and areas for improvement

• Lead digital marketing initiatives to drive traffic, conversion, and customer retention on the Boots App

• Develop and execute Joint Business Plans (JBP) with suppliers by negotiating visibility, promotional support, and investment opportunities to maximize growth

• Manage weekly and monthly campaign planning, including visibility, onsite execution, promotional activities, and sales performance tracking

• Oversee e-commerce budgets, including advertising spend, campaign investment, and promotional funding efficiency

• Collaborate cross-functionally with commercial, pricing, marketing, finance, supply chain, and fulfilment teams to ensure smooth business operations

• Ensure consistent brand messaging, customer experience, and campaign execution across all digital touchpoints

• Monitor market trends, competitor activities, and platform best practices to continuously improve app performance and customer engagement

Qualifications & Requirements

• Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
• 4–5 years of experience in E-Commerce, Account Management, or Online Retail.
• Hands-on experience in owned channel management and driving online sales growth.
• Strong understanding of retail, e-commerce, digital marketing, and customer experience.
• Proven experience in planning and executing online campaigns.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Good command of both written and spoken Thai and English.

Skills & Attributes

• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong organizational skills with the ability to prioritize and manage multiple tasks.
• Detail-oriented with a commercial mindset and data-driven approach.
• Team player with a proactive, self-motivated attitude and the ability to work independently.
• Able to perform well in a fast-paced, high-pressure environment.

Britain’s leading name in health & beauty for over 160 years

The Thailand’s leading pharmacy-led health and beauty retailer

Boots Thailand is a member of Alliance Boots, an international pharmacy-led health and beauty group.

Our purpose is to help our customers look and feel better than they ever thought possible.  We have close to 230 stores from local community pharmacies to large destination health and beauty stores. We offer fantastic products and services and you’ll be created for by expert, friendly people.

Our people are our strength and we’re always looking for talented, passionate people to join our team.