Key Account Manager / Key Account Executive (Modern Trade) - บริษัท วี แคน กรุ๊ป จำกัด

Key Responsibilities

• Develop and execute sales strategies for Modern Trade accounts to achieve sales and market share targets.
• Manage key customer relationships and negotiate commercial agreements effectively.
• Drive business growth through promotional activities, joint business plans, and competitive market initiatives.
• Lead and develop the sales team to enhance performance and capability.
• Presenting New Product for assigned Modern Trade Channel identified the benefit compared with a competitor.
• Controlling, following up, Collecting Marketing activities, Promotion Post-evaluation, Marketing expenses for Reporting on a monthly basis.
• Control trade spending and manage budgets to maximize profitability and ROI.
• Analyze sales performance, identify business issues, and implement improvement plans.
• Coordinate with cross-functional teams to ensure smooth execution of customer requirements.
• Monitor market trends, competitor activities, and customer performance to identify new business opportunities.
• Ensure effective product listing, visibility, merchandising, and promotional execution across assigned accounts.
• Prepare sales forecasts, business reviews, and performance reports for management.
• Maintain compliance with company policies, trade terms, and operational standards.
• Perform other duties as assigned by management.

Qualifications

For Key Account Manager:

• Bachelor’s degree in Business Administration, Marketing, Management, or related fields.
• Minimum 3-5 years of experience in Key Account Management, preferably within FMCG or beverage industries.
• Strong experience in Modern Trade channel management and commercial negotiations.
• Excellent leadership, communication, negotiation, and analytical skills.
• Strong business acumen with the ability to drive sales growth and profitability.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Ability to work under pressure and manage multiple priorities effectively.
• Good Analytical Skill
• Good Negotiation skills

For Key Account Executive or Assistant Manager:

• Bachelor’s Degree in Marketing, Business, Economic, and other related fields.
• Marketing Knowledge and Market situation.
• Experience with Consumer Goods / FMCG Industry/ in Modern Trade channel is a plus.
• Good Analytical Skill
• Good Negotiation skills