Brand Activator – Rémy Cointreau & Proximo Group Portfolio - บริษัท อัลเคมี่ ไวน์ แอนด์ สปิริตส์ (ประเทศไทย) จำกัด

• Maintain a disciplined schedule of market visits to priority outlets to ensure strong execution standards across assigned territories.

• Execute and maintain ‘Perfect Store’ and ‘Perfect Serve’ standards across key accounts.

• Ensure POSM, menus, back-bar visibility, bottle displays, and activation materials are implemented to brand standards.

• Monitor stock availability, menu placements, and visibility opportunities across priority accounts.

• Conduct regular visibility audits and report competitor activity, pricing, and share of gallery observations.

• Support implementation of brand playbooks, campaigns, and tactical promotions in-market.

• Work closely with Sales teams and the Brand Manager to secure menu listings, house pours, signature serves, and branded placements.

• Support negotiation and implementation of activation programs, promotional mechanics, and visibility agreements within target accounts.

• Identify new business opportunities and support acquisition of new priority outlets.

• Drive account engagement and execution standards to support distribution and commercial objectives.

• Support volume-driving initiatives and activation programs aligned with portfolio priorities.

• Deliver engaging trainings, masterclasses, and educational sessions for bartenders, floor staff, distributor teams, and trade partners.

• Educate trade partners on brand history, liquid credentials, category knowledge, cocktail serves, and perfect serve rituals.

• Represent the portfolio at guest shifts, trade events, cocktail festivals, and industry activations.

• Build and maintain strong relationships within the bartender and hospitality community to strengthen brand advocacy.

• Support development of training materials, educational presentations, and advocacy content.

Reporting, Planning & Market Intelligence

• Maintain regular reporting on account visits, trainings, activation support, and KPI delivery.

• Provide weekly and monthly updates on market feedback, competitor activity, execution standards, and commercial opportunities.

• Track visibility standards, campaign placements, and account performance across priority outlets.

• Support development and maintenance of target account lists and activation calendars.

• Provide actionable market insights to support brand planning and commercial decision-making.

• 2–5 years of experience in spirits, hospitality, bartending, brand advocacy, or commercial execution roles.

• Strong understanding of the on-trade, HORECA, and premium spirits environment.

• Experience in brand activations, trade engagement, or beverage education is preferred.

• Existing network within the bartender or hospitality community is highly desirable.

• Bachelor’s degree in Marketing, Hospitality, Business, or related field is an advantage.

• Fluent in Thai and English.

• Strong presentation, communication, and relationship-building skills.

• Highly organised, proactive, and confident working independently in market.

• Passion for spirits, cocktails, hospitality, and brand building.

• Strong commercial awareness with ability to balance advocacy and execution.

• Comfortable working flexible hours including evenings and weekends where required.