E Commerce Manager (food industry) - บริษัท เค.อาร์.เอส.สไปร์ซี่ ฟู้ดส์ จำกัด

JOB RESPONSIBILITIES

Strategy & Planning

- Develop and execute integrated digital marketing and sales strategies for domestic and international markets

- Set marketing budgets, sales targets, KPIs, and conduct market research for the Thai food industry

- Plan campaigns aligned with revenue growth and business expansion goals

Sales Growth & Revenue Management

- Drive online sales revenue growth across all digital channels and platforms

- Set and achieve monthly/quarterly/annual sales targets for e-commerce channels

- Analyze sales performance, identify growth opportunities, and develop action plans

- Manage P&L for online sales channels and ensure profitability

- Forecast sales trends and adjust strategies to maximize revenue

Budget Control & ROI Optimization

- Plan and control marketing and sales budgets across all digital channels

Monitor marketing spend and ensure optimal ROI for all campaigns

Allocate budget effectively across platforms based on performance data

Track cost per acquisition (CPA), customer lifetime value (CLV), and profitability metrics

Report on budget utilization and financial performance regularly

E-Commerce & Platform Management

Manage presence on Shopee, Lazada, Amazon, eBay, and company website

Optimize product listings, pricing strategies, promotions, and conversion rates

Negotiate with platform partners for better deals, promotions, and visibility

Drive online sales growth across all platforms

Content & Social Media

Create content strategy for recipes, cooking videos, and brand storytelling

Manage social media (Facebook, Instagram, TikTok, LINE, YouTube)

Develop localized content for different markets

Execute influencer and KOL partnerships to drive engagement and sales

Digital Advertising & SEO

Run and optimize Google Ads, Facebook Ads, and SEO campaigns

Implement email marketing for customer retention and promotions

Maximize ROI across all paid channels while controlling acquisition costs

Analytics & Reporting

Track sales performance, marketing metrics using Google Analytics and platform insights

Conduct A/B testing and optimize campaigns based on data

Report on KPIs including revenue, conversion rates, ROI, and budget performance

Provide actionable recommendations for sales and marketing improvement

Team Leadership

Manage digital marketing and online sales team

Collaborate with Sales, Export, and Product Development teams

Coordinate with external agencies and platform account managers

Stay current on digital marketing and e-commerce trends in food industry

JOB SPECIFICATIONS

Education & Experience

• 35 to 45 years old
• Bachelor's degree in Marketing, Business Administration, or related field
• 5-7 years in digital marketing and e-commerce sales; 3+ years in management role
• Proven track record of achieving sales targets and revenue growth in online channels
• Experience with FMCG/food & beverage preferred
• Experience managing both B2B (export) and B2C (retail) channels

Required Skills

• Excellent English (written/spoken) - essential for international markets
• Strong Thai for domestic operations
• Strong business acumen with P&L management experience
• Data-driven decision making and budget management skills
• Proficient in Google Analytics, Google Ads, Facebook Ads Manager
• Experience with e-commerce platforms and marketplace optimization
• Strong analytical abilities and sales forecasting
• Creative content development and campaign execution

Personal Qualities

• Strategic thinker with hands-on approach
• Results-driven with strong focus on revenue and profitability
• Strong leadership and team management
• Excellent negotiation and stakeholder management skills
• Adaptable and solution-oriented
• Passion for food and brand building

Nice to Have

• Digital marketing certifications (Google, Facebook Blueprint)
• Basic graphic design/video editing knowledge
• Portfolio of successful campaigns with measurable sales results