Digital Marketing Executive (Campaign Planning) - บริษัท โวซ่าร์ กรุ๊ป โฮลดิ้ง จำกัด

Translate briefs from the Head of Marketing into actionable campaign plans that enable cross-functional teams to execute seamlessly. Ensure strong alignment across target audiences, key messaging, channels, and conversion destinations; coordinate end-to-end execution until campaign launch; and leverage post-campaign insights to recommend improvements to future plans and workflows.

Key Responsibilities:

• Translate briefs and strategic direction from the Head of Marketing into structured campaign plans clearly defining objectives, target audiences, key messaging, channels, destinations, creative assets, timelines, and task owners.
• Collaborate with Growth & Performance Marketing and Brand, Community & Retention leads to map out communication sequences—ensuring cohesive messaging and channel roles from initial discovery through to the final destination, while verifying that the landing experience matches campaign promises.
• Coordinate creative production schedules, deadlines, and approval cycles alongside Creative & Content leads, the marketing team, Project Managers, and task owners, proactively flagging bottlenecks and potential impacts.
• Consolidate media assets, copy, tracking links, terms/conditions, and measurement parameters to match approved plans; manage launch readiness checklists, file versions, and approval records by coordinating specialist reviews and escalating incomplete items to the team lead.
• Audit the user journey for misalignments across audience targeting, messaging, channels, and destinations—utilizing analytics from Data Analysts and insights from task owners to propose plan or workflow optimizations to the Head of Marketing.
• Track proposed, approved, committed, and paid campaign expenses against supporting documentation from responsible owners, while following up with external vendors to ensure full delivery per agreements.
• Document revisions, issues, and proof of publication, and compile performance inputs from task owners to produce post-campaign wrap-up reports and recommendations for future cycles.
• Partner closely with the Head of Marketing (who oversees strategy and prioritization) and coordinate cross-functionally with Growth & Performance Marketing on channels and results, Creative & Content on concepts and assets, Brand, Community & Retention on engagement and repeat usage, and Data Analysts on tracking definitions and performance analysis.

• Bachelor’s degree in Business Administration, Marketing, Management, Communication Arts, or a related field; or an equivalent portfolio and experience demonstrating competencies aligned with the role. Applicants from unrelated academic backgrounds or without a bachelor’s degree are welcome to apply.
• Minimum of 2 years of relevant experience, or an equivalent portfolio demonstrating comparable capabilities, with the ability to clearly articulate your role, workflow/process, and achieved outcomes.
• Proven experience or track record in coordinating cross-functional campaigns or projects and driving tasks through to complete delivery.
• Ability to plan deliverables, sequence interdependent tasks, track missing components, and proactively flag potential delays or schedule risks.
• Proficient in using task-tracking sheets and centralized documentation, with disciplined management of file versions, links, and approval records.
• Able to read expense records and distinguish between proposed, approved, committed, and paid statuses (without assuming Finance’s auditing role).
• Direct and polite communicator who speaks up when documentation is incomplete, and clearly distinguishes coordination responsibilities from managerial authority.
• Capable of translating marketing briefs into cohesive campaign plans that align target audiences, messaging, channels, destinations, and cross-functional deliverables.
• Astute at spotting misalignments between campaign messaging, audience needs, and destination experiences, using input from task owners to propose actionable adjustments to plans or workflows.