E-Commerce Website & CRO Manager - บริษัท ฮอริซอน กรุ๊ป (ประเทศไทย) จำกัด (สำนักงานใหญ่)

The Role

Own frontend experience, conversion performance and on-site revenue for WooCommerce websites assigned across Horizon Group’s brand portfolio. Turn traffic into higher-value purchases through sharper discovery, merchandising, mobile UX and frictionless checkout journeys.

This is a frontend-first e-commerce role: own website priorities, CRO experiments and measurement quality. Work with brand, content, design and development teams; backend operations and paid media are supporting functions, not the core responsibility.

Key Responsibilities

•  Frontend & Storefront Strategy  Own mobile-first UX and commercial page hierarchy across WooCommerce homepages, campaign landing pages, category/PLP and product/PDP pages.

•  Conversion Rate Optimization (CRO)  Diagnose funnel friction, prioritize hypotheses, run controlled A/B tests and scale proven improvements.

•  On-Site Merchandising & AOV  Improve product stories, navigation, recommendations, bundles, cross-sell/upsell, CTAs and trust signals.

•  GA4 & Funnel Intelligence  Analyze GA4 funnel/path exploration, product performance, device cohorts and acquisition segments to identify revenue leakage.

•  WooCommerce Hands-On Ownership  Configure and optimize products, variations, categories, promotions, merchandising blocks, checkout flow and frontend-related plugins; QA changes before release.

•  Tracking Implementation & QA  Own WooCommerce-to-GA4/GTM tracking, dataLayer e-commerce events, purchase/order-ID integrity, UTM discipline, conversion tags and debugging; reconcile GA4 with store orders.

•  Global E-Commerce Trend Intelligence  Benchmark global DTC shopping trends and apply best practices through a prioritized test-and-learn roadmap.

•  Cross-Functional Execution  Brief creative and web teams, verify releases and coordinate backend or paid-media input where required.

•  Performance Review  Publish weekly per-site commercial scorecards, tracking health checks, CRO outcomes and next actions.

Success Metrics & KPIs

•  North-Star Commercial KPIs  Revenue per Session (RPS), e-commerce Conversion Rate (CVR) and Average Order Value (AOV), tracked against individual website baselines; monitor net revenue.

•  Basket Economics  Units per Transaction (UPT), bundle penetration, cross-sell/upsell attach rate, discount-adjusted AOV and gross profit per session (if available).

•  Discovery & Product Pages  PLP-to-PDP click-through, PDP add-to-cart, PDP purchase conversion, on-site search CVR and zero-results search rate.

•  Cart & Checkout Funnel  Add-to-Cart Rate, Cart-to-Checkout Rate, Checkout Completion Rate, abandonment and step-level drop-off.

•  Customer & Mobile Experience  Mobile/desktop CVR gap, new/returning CVR, landing-page engagement and Core Web Vitals (LCP, INP, CLS).

•  CRO Experimentation Impact  Experiment velocity, rollout lead time, validated A/B-test uplift and incremental revenue attributable to frontend changes.

•  Measurement & Tracking Integrity  GA4/WooCommerce order reconciliation, event coverage, duplicate purchase prevention, tag health and UTM coverage; account for tax, shipping and refunds.

What We're Looking For

Must-Have

•  5+ years in e-commerce website management or DTC digital merchandising, with demonstrable CRO ownership and hands-on platform execution.

•  Proven CRO case studies with measurable impact on RPS, CVR, AOV or checkout conversion—not just traffic or campaign reach.

•  Expert hands-on WooCommerce skills (WordPress admin): product setup/variations, page and catalog merchandising, plugins, promotion mechanics, checkout UX and storefront QA.

•  Advanced GA4 analysis: e-commerce reports, explorations, funnels, product performance, cohorts and source/device segmentation.

•  Strong tracking implementation skills in Google Tag Manager (GTM), WooCommerce dataLayer and GA4 e-commerce events (view_item, add_to_cart, begin_checkout, purchase); able to debug with GTM Preview / GA4 DebugView.

•  Able to audit Google Ads conversions and Meta Pixel/CAPI, manage event IDs and deduplication, validate UTMs/consent signals, and reconcile purchase counts and values to WooCommerce orders.

•  Strong frontend judgment in mobile UX, landing pages, product pages, navigation and checkout optimization; able to guide developers without being a frontend engineer.

•  Practical A/B testing, on-site UX research, hypothesis prioritization, QA and impact measurement.

•  Follows global e-commerce and DTC trends and translates relevant best practices into working WooCommerce tests.

•  Can coordinate brand, design, content and development teams across several assigned Horizon Group websites.

•  Knowledge of WordPress builders/themes, WooCommerce extensions, caching, performance optimization and plugin compatibility.

•  Experience with Microsoft Clarity/Hotjar, Looker Studio, technical QA tools or A/B testing platforms.

•  Exposure to server-side tracking, consent mode/CMP, technical SEO and coordination with developers on advanced dataLayer fixes.

•  Experience with lifestyle, wellness, beauty, home or premium consumer goods.

What Great Performance Looks Like

Raise RPS, CVR and AOV across assigned Horizon Group WooCommerce websites through measurable frontend improvements, while maintaining reliable GA4/GTM purchase tracking. Evaluate impact against site-specific baselines, funnel results, data quality and commercial guardrails—not traffic volume alone.

You'll Thrive Here If…

You enjoy improving WooCommerce storefronts, diagnosing what tracking data reveals, and turning global e-commerce ideas into measurable CRO wins across multiple brands.