Key Account Assistant Manager – Food Service - NN King Of fruit CO., LTD.

• Act as the primary point of contact between the company and customers, specifically wholesale bakery shops, cafes, and restaurants.
• Drive sales growth by developing Food Service customers within an assigned territory and managing key accounts to achieve agreed sales targets, including volume, revenue, and other KPIs.
• Execute company sales strategies, promotional programs, commercial policies, and new product development (NPD) initiatives.
• Plan and implement in-store and on-site customer activities to enhance product visibility, distribution, and sales performance.
• Organize workshops, customer engagement programs, and business development activities to strengthen long-term partnerships and deliver sustainable year-on-year growth.
• Collaborate closely with internal and external stakeholders to ensure effective execution and market coverage.
• Monitor market trends, customer insights, and competitive activities; analyze business opportunities and challenges; and recommend actionable solutions.
• Maintain accurate customer databases and provide timely sales forecasts, activity updates, and performance reports.
• Attend regular sales meetings and business reviews at the head office.

• Bachelor's degree in Business Administration or a related field.
• Minimum of 3 years of experience in customer management within the Food Service channel, with a focus on Route-to-Market (RTM) operations.
• Proven ability to manage a diverse customer portfolio, including wholesalers, airlines, hotels, cafés, chain restaurants, and online food service operators.
• Strong leadership, project management, presentation, and negotiation skills.
• Ability to work effectively under pressure.
• High mobility and willingness to travel frequently to upcountry locations.
• Valid driving license and personal vehicle required.
• Strong knowledge of the Food Service industry, Route-to-Market strategies, and wholesale bakery business is a plus.

AB Food & Beverages (Thailand) Co., Ltd. is a subsidiary of Associated British Foods Plc (ABF), a retail conglomerate. Global Food & Ingredients Headquartered in England Our pride is to provide consumers with "good value for every day of life" and to be widely known around the world through our brand. OvaltineDelicious malt drink.

AB Food & Beverages (Thailand) Headquartered in Bangkok, it markets long-established brands such as Ovaltine and Twinings. Our manufacturing facility in Thailand is located in Samut Prakan Province and is the world's largest production site of ovaltine.