Head of E-Commerce - บริษัท โฮม โปรดักส์ เซ็นเตอร์ จำกัด (มหาชน)

บริษัท โฮม โปรดักส์ เซ็นเตอร์ จำกัด (มหาชน) · นนทบุรี

Location: นนทบุรี
Salary: สามารถเจรจาต่อรองได้
Job Type: งานตามสัญญาจ้าง รายเดือน/รายปี, งานประจำ
Work Type: Onsite
Education: ปริญญาตรีหรือสูงกว่า
Posted: 12/05/2026

Responsibilities

Position Summary: Define and drive the organization’s Omnichannel & Digital Commerce strategy in the retail business, with a focus on online revenue growth, enhancing customer experience, and connecting online–offline channels (O2O). Lead the E-Commerce team across Marketplace, Website/App, Digital Marketing, CRM, and Operations.

1. E-Commerce Strategy & Business Growth

• Define and drive enterprise-level E-Commerce strategies (short-term & long-term)

• Plan online sales (sales forecast / revenue targets)

• Expand sales channels such as Website, Mobile App, and Marketplace (Shopee, Lazada, Tiktok )

• Develop new business models such as Click & Collect, Marketplace expansion, and cross-border

2. Omnichannel Experience

• Design customer journeys that integrate online & offline channels

• Collaborate with Store Operations / Supply Chain teams to improve E-Commerce efficiency

3. Digital Marketing & Traffic Growth

• Oversee digital performance (SEO, SEM, Paid Ads, Social Commerce)

• Manage media budget and ROAS / CAC

• Develop conversion funnels (Traffic → Conversion → Retention)

4. E-Commerce Platform Management

• Manage Website/App UX/UI in alignment with conversion optimization

• Oversee product content, pricing, and promotion strategies

• Develop personalization and recommendation engines

• Manage marketplace stores

• Develop promotion strategies in collaboration with platforms

• GMV / Conversion Rate / AOV / Traffic

• Customer acquisition / retention

• Optimize campaigns and customer experience

5. Team Leadership & Stakeholder Management

• Lead the E-Commerce team (Marketing / Content / Operations / Merchandising / Developers)

Qualifications

1. 10–15+ years of experience in E-Commerce / Digital / Retail At least 5 years in a Manager or Head-level role in Retail / Omnichannel / FMCG / Home Improvement / Online Store + Marketplace , “Business Owner” mindset (ability to manage P&L) is a strong advantage

2. Strong knowledge and understanding of Retail Operations, Supply Chain Integration, Digital Marketing, and Performance Marketing