Admission and Multimedia Marketing Officer - UWC Thailand International School

1. Admissions & Lead Conversion (Student Acquisition)

• Pipeline Management: Maintain an accurate and up-to-date admissions pipeline in OpenApply, tracking enquiry volumes, applications, assessments, offers, acceptances, and confirmed enrolments.
• Proactive Family Follow-up: Promptly respond to all prospective family enquiries (within 24 hours) and systematically follow up with prospective families to guide them smoothly through the recruitment funnel.
• Prescreening & Application Support: Pre-screen applications for mission alignment, academic fit, and English readiness. Coordinate assessments, tours, interviews, and entry documentation with Academic, Boarding, Support, and Finance teams.
• Retention & Re-enrolment Support: Assist with re-enrolment processes, track withdrawal notices, and record reasons families decline offers to support accurate enrolment forecasting.

2. Strategic Marketing, Outreach & Event Support

• Campaign & Recruitment Support: Support admissions and marketing campaigns by writing promotional copy, creating promotional collaterals, and updating website and parent portal content.
• Event Coordination & Representation: Assist in planning and executing Open Days, school tours, education fairs, roadshows, and orientation events to drive prospective lead generation.
• Partnership & Outreach Maintenance: Help manage relationships with educational agents, relocation companies, corporate partners, parent ambassadors, and alumni to cultivate external referral networks.
• Brand Compliance: Ensure all external communications, promotional materials, and campaign messaging strictly align with UWC Thailand’s tone of voice, mission, and brand guidelines.

3. Multimedia Production & Social Media Management

• Photo & Video Production: Capture and edit high-quality photography and short-form video coverage for priority learning activities, recruitment highlights, community events, and school stories.
• Social Media & Content Publishing: Manage, schedule, and publish content across social platforms (Facebook, Instagram, LinkedIn, YouTube) in line with the approved content calendar. Coordinate monthly video updates.
• Performance Analytics: Track and report on social media performance metrics (reach, engagement, growth) to optimize future content strategy.
• Asset Management & Safeguarding: Maintain an organized digital asset library on the shared drive and ensure all photo/video content strictly complies with student safeguarding, privacy, and consent policies.

Education & Experiences

• Bachelor's degree in Marketing, Communications, Media Production, Design, Business, or a related field.
• At least 2 years of experience in admissions, marketing, sales, content creation, or social media management.
• Experience within an international school or educational organization is strongly preferred.
• Proven track record in executing marketing activities, managing sales/admissions funnels, or multimedia content creation.   

         
Technical & Professional Skills

• Strong English copywriting and oral communication skills.
• Proficiency in photography and short-form video capture & editing.
• Solid understanding of marketing principles, campaign management, and social media channels (FB, IG, LinkedIn, YT).
• Competency in Google Workspace, Canva, Adobe Creative Suite (optional), and admissions CRM software (e.g., OpenApply).