Digital Marketing Executive - บริษัท ไทยบริดจสโตน จำกัด

Key Responsibilities:

1. Content Management & Graphic Design

• Design graphics and ad hoc artwork for online channels and in-store promotions to support COCKPIT’s marketing activities
• Use Generative AI tools to develop and improve visual content
• Ensure all materials are accurate, consistent with brand guidelines, and delivered within agreed deadlines

2. O2O Project Management

• Coordinate and follow up on O2O projects with internal teams, branches, and partners
• Track project timelines, support store execution, and help resolve issues
• Ensure a smooth customer experience from online promotions and bookings to service completion

3. Digital Marketing Management

• Work with digital agencies to plan, develop, and review content for online campaigns
• Ensure content is accurate, aligns with campaign objectives, and reaches the right target audiences
• Review campaign results with the agency and suggest improvements to content and targeting

4. E-Commerce Marketing Support

• Coordinate digital marketing activities for COCKPIT’s e-commerce channels, including Shopee, Lazada, TikTok Shop, and owned platforms
• Support marketplace campaign communications, advertising, promotional activities, and product visibility
• Monitor e-commerce traffic, conversion rates, and marketing performance

Qualifications:

• Bachelor’s degree in business, Communication, Art, or a related field
• Good graphic design skills and proficiency in Canva or similar tools
• Proficient in using Generative AI tools for content creation
• Basic understanding of digital marketing and O2O
• Good communication, coordination, and time management skills
• Strong in digital campaign execution, agency coordination, and performance analysis

We are the world's leader manufacturer of tires, rubbers and diversified high technology products. We promise providing happy working environment, development programs and also the challenging career path to the highly motivated, enthusiastic, mature and good attitude personnel for the following position.