Affiliate & CRM Specialist (E-commerce / TikTok & Shopee) - บริษัท ไทยยูเนี่ยน กรุ๊ป จำกัด (มหาชน)

1. Affiliate & Creator Management

• Recruitment & Engagement: Recruit, onboard, and manage affiliates/creators on TikTok Shop and Shopee to build a strong, active pool aligned with brand goals.

• Execution & Operations: Coordinate product seeding, campaign briefs, commission schemes, and promotional mechanics while monitoring content quality and campaign execution.

• Performance & Optimization: Track GMV, orders, conversion rates, and commission efficiency. Analyze performance to categorize creators (Scale, Maintain, Improve, or Drop) and build high-potential creator segmentations.

• Planning & Collaboration: Support monthly GMV planning, target setting, and performance forecasting. Collaborate with internal teams, e-commerce platforms, MCNs, and external partners.

2. CRM & Customer Data Development

• System & Setup: Act as the main coordinator for CRM setup and implementation with internal and external partners, understanding customer journeys and data flows.

• Data Analytics: Support customer segmentation, database development, and track key indicators (Member growth, New vs. Repeat customers, AOV, Purchase frequency, and Redemption).

• Funnel Growth: Track CRM campaign performance, extract actionable customer insights, and contribute to developing an integrated Affiliate $\rightarrow$ CRM $\rightarrow$ Repeat Purchase measurement model over time.

• Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, or a related field.

• Proven experience in Affiliate Marketing (TikTok Shop & Shopee) and/or E-commerce Data Analytics.

• Strong data mindset with hands-on experience tracking ROI, GMV, and customer metrics.

• Basic understanding or interest in CRM systems, customer journey mapping, and repeat-purchase strategies.

• Excellent coordination, communication, and negotiation skills to work effectively with creators, MCNs, and internal teams.

Thai Union is a global leader in seafood and nutrition, serving consumers in more than 100 markets worldwide. Headquartered in Thailand and employing approximately 44,000 people globally, we are driven by a shared purpose: to nourish people and protect the oceans through innovation, sustainability, and responsible growth.