● Manage company/campaign/product communication strategy and ensure they are in line with organization direction.
● Prior research Consumers & Competitors Insight / activities and utilize these information to generate communication concept & campaign.
● Co-work with Product Team / Strategy Team / Sale Team / or related parties to generate the most effective PR Plan & communication campaign in order to achieve monthly sales target.
● Supervise, oversee and work closely with Event team/Copywriter / Creative Team & Graphic Designer / Production Team to deliver the most impactful communication message and creative execution.
● Supervise, oversee and work closely with Digital team to deliver the most impact and cost-effective online media channel and media ads.
● Manage to kick-off, execute, control the budget as well as evaluate campaign performance.
● Execute PR campaigns, maintain editorial calendars and media contact lists, monitor media coverage, compile PR metrics, and conduct research to support strategic communications planning.
● Partners with PR Team / Digital Team / or related parties to create and communicate crisis communications as needed
● Handling task as assigned