Marketing Director
บริษัท แมคไทย จำกัดPosition Purpose
To lead and be accountable for delivering marketing’s measurable contribution to a developed country’s long term business and financial goals by participating as a key member of the corporate’s Business Planning Team, leading the development and execution of a marketing plan integrated with the business plan and key Targets for Growth, that profitably builds sales, transactions, and market share and facilitate the growth of Brand strength and health. Key customers include Corporate Management, Operations, Restaurants, agencies, and fellow Directors.
Principal Accountabilities
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:
Strategic
• Maintains and strengthens the McDonald’s brand position in the market as well as other McDonald’s key brand icons, i.e. Ronald, Big Mac, French Fries, etc.
• Lead the strategic and tactical development, execution, evaluation and continuous improvement of all advertising, promotion and public relations activity in support of both national and local programs to achieve company business goals
• Creates and develops culturally relevant strategic marketing plan that contributes to the achievement of the short and long term consurmer and financial objectives.
• Effectively manage resource allocation in the development and execution of the company’s business plan
Process& Resources Management
• Leads the process for development, execution and evaluation of company’s media plans and creatives (TV, Radio, Outdoor, Print and Restaurant merchandising, etc.) in accordance with brand strategic framework
• Partner with agency to build long term brand equities
• Leads the process for developing relationships with strategic business partners(outside suppliers, RMHC etc.)
• Leads the product development process to ensure new product/4th flavour launches are strategically aligned with company business goals. Ensures that launches are comprehensively executed
• Leads the process to ensure promotions are well-planned, executed and measured effectively
• Ensures the proper use of the McDonald’s trademarks, logos and ensures all advertising materials have legal and creative approval.
• Involves in proactive planning on potential crisis management issues.
• Insures that agency / partner resources are strategically positioned to grow the business
• Leads the agency/partner in the development, execution and on-going evaluation of all relevant aspects of the marketing strategy (e.g., creative, media, promotion, research etc.)for the country
• Responsible for the selection and management of agency partners including training, profitability/performance reviews, fee negotiations, and organizaiton structure
People Management & Development
• Recruits, develops, and coaches marketing staff to create an effective Marketing team and to develop them to perform and assume greater responsibilities within the system
• Leads, challenges, and motivates team to achieve ambitious goals
• Builds strong relationships and fosters teamwork to achieve maximum performance
Analysis & Research
• Ensure effective consumer learnings system are in place with well-supported meansurement systems to track consumer response to brand and marketing activities
• Interprets and evaluates information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research-use findings to create long-term consumer target strategies
• Offers advise and counsel to ensure that company, restaurant, and financial resources are used effectively
• Plans and executes annual assessment of the brand (Brand Audit) to identify issues/growth opportunities
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันอุบัติเหตุ
- โบนัสตามผลงาน/ผลประกอบการ