E-Direct (Thailand) CO., LTD.-Frank.co.th

Frank.co.th is Thailand's fastest-growing FinTech platform. Our mission is to make insurance easier, faster, cheaper and better for Thai consumers.

We are the next generation insurance provider, combining web technology with product expertise. Our policies are powered by Bangkok Insurance.

1. Who are we?
frank.co.th is the latest and greatest fintech startup in Asia. What makes us different from all the others?

1. We are fully funded and are in partnership with the big shots (Bangkok Insurance)
2. We have a great team from Goldman Sachs, Compare Asia, Pacific Century Group, Moxy, Eatigo, aCommerce, and more!
3. We have a penguin as our mascot

Our positioning is to offer users the insurance you need, at the price you can afford in a language you can understand.

2. What are we looking to achieve?
In one sentence, we want to be the Geico of Asia. For those of you who don’t know, Geico is an online insurance company owned by Warren Buffet and is worth around $16 Billion!

frank.co.th will initially focus on disrupting motor insurance in Thailand where it sees great potential due to an "old school" distribution model based on extensive use of brokers and agents that makes for sub-par efficiencies. With a talented team of ecommerce specialists and forward thinking individuals, Frank is poised to be the number one insurance company online.

3. How will we achieve this?
Frank is aware that insurance is a boring marketing and one of the first things we are going to do is change that mindset. To do that we have enlisted the help of one of the most lovable creatures known to man; the penguin. Frank the Penguin will not only give customers the best policies for them, but he will also be straightforward with you and explain everything in a way even babies will understand.