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Thai Beverage Public Company LimitedThai Beverage Public Company Limited

About Company

Thai Beverage Public Company Limited (“ThaiBev” or the “ThaiBev Group”) is Southeast Asia’s leading beverage producer and distributor and the largest in Thailand. The Company’s vision is to be the stable and sustainable ASEAN Leader in beverage and food business.

ThaiBev was listed on the Singapore Exchange Mainboard in 2006. In 2012, the Company expanded beyond Thailand with its acquisition of Fraser and Neave, Limited (“F&N”), a well-established conglomerate with a portfolio of highly recognized beverage brands. In 2017, ThaiBev further strengthened its regional presence by acquiring stakes in the Grand Royal Group (“GRG”), the largest whisky player in Myanmar, and in Saigon Beer-Alcohol-Beverage Corporation (“SABECO”), a leading beer producer in Vietnam, which makes ThaiBev the largest beer player by volume in Southeast Asia.




Today, ThaiBev’s business comprises four segments – spirits, beer, non-alcoholic beverages, and food. In Thailand, the Group operates 19 distilleries, 3 breweries, and 20 non-alcoholic beverage production facilities and is supported by an extensive distribution network spanning over 500,000 points of sale. ThaiBev is present in over 90 countries, including a network of 26 breweries in Vietnam that produces SABECO's flagship beer brands Bia Saigon and 333; 5 production facilities in Scotland which produce single malt scotch whiskies such as Balblair, Old Pulteney, and Speyburn; 1 production facility of Larsen Cognac in France; 1 distillery in New Zealand that produces Cardrona’s New World single malts; 2 production facilities in Myanmar under GRG; and 1 distillery in China which produces Yulinquan Chinese spirits.

The Company’s well-known spirits brands include Ruang Khao, Hong Thong, Blend 285, SangSom, and Mekhong, as well as GRG’s iconic Grand Royal whisky. Chang, the Group’s signature beer, is one of the most recognizable Thai beers locally and internationally, while SABECO’s Bia Saigon and 333 are Vietnam’s top-selling beer brands. ThaiBev’s leading non-alcoholic beverage brands include Oishi green tea, est cola, and Crystal drinking water, as well as F&N’s sparkling drinks and 100PLUS isotonic drink. The Company also operates Japanese restaurants, as well as ready-to-cook and ready-to-eat food businesses, through its subsidiary Oishi Group Public Company Limited. ThaiBev is accelerating the expansion of its food business by leveraging its subsidiary Food of Asia and its franchise outlets under KFC, the most popular quick service restaurant brand in Thailand.

ThaiBev is one of the top 10 largest companies on the Singapore Exchange by market capitalization and a constituent of the Straits Times Index ("STI"). It is also recognized as the Dow Jones Sustainability Indices (“DJSI”) constituent in the Beverage Industry and part of the DJSI World family and DJSI Emerging Markets family.

Job Location
Locationเลขที่ 14 ถนนวิภาวดีรังสิต แขวงจอมพล เขตจตุจักร กรุงเทพมหานคร 10900
Contact personHuman Resources Department
Telephone0-2785-5555
Website
  • https://careers.thaibevgroup.com

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Brand Marketing Associate - Oishi Buffet & Grill

Thai Beverage Public Company Limited
Beverages/Food/Restaurant
01/12/2025
You Say HR Say LogoSee ReviewsApply Now

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Basic Requirements
Full Time
3 - 5 Year
Bangkok
Bachelor's Degree or Higher
Depend on qualifications and experience

Responsibilities
• Lead end-to-end strategic marketing for Buffet & Grill restaurant brands to drive sales growth, strengthen brand positioning, and enhance competitiveness in a dynamic F&B market.
• Conduct deep-dive analysis on consumer insights, dining behaviors, trends, and competitors to shape impactful short- and long-term brand strategies.
• Manage and develop the brand portfolio with clear differentiation, value propositions, and measurable business outcomes.
• Define and execute 360° brand strategies across all 4Ps (Product, Price, Place, Promotion) aligned with business goals.
• Lead new menu development with R&D using consumer data, store insights, and performance metrics to ensure relevance, profitability, and brand alignment.
• Oversee pricing direction, food cost analysis, financial viability, and ROI evaluation for menu items and marketing initiatives.
• Plan and manage annual/quarterly Brand Calendars integrating sales targets, seasonal opportunities, and key marketing activities.
• Develop and execute integrated marketing campaigns across online/offline channels to drive traffic, engagement, and repeat visits.
• Partner closely with Operations to gather real customer insights, resolve store-level issues, and enhance customer experience to support sales.
• Evaluate post-campaign performance through sales, traffic, and feedback analytics; recommend improvements and next-step strategies.
• Maintain consistency and integrity of all brand elements to build strong perception and consumer trust.
• Build strong cross-functional relationships with internal teams and external partners including R&D, Operations, Digital, Finance, suppliers, and agencies.
• Propose high-impact strategic initiatives such as special menus, collaborations, member programs, influencer campaigns, and experience enhancements.
• Act as a project owner managing multiple initiatives simultaneously while providing leadership and driving execution toward business objectives.
• Prepare professional management reports including Brand Performance Reviews, Competitor Insights, and Consumer Insight Summaries.
• Play a key role in elevating Buffet & Grill brands toward strong differentiation, sustainable growth, and market leadership.


Requirements
• Bachelor’s degree or higher in Marketing, Business Administration, Brand Management, Food Science, Hospitality Management, or any related field.
• Minimum 3 years of experience in Marketing, Brand Management, or F&B business—experience in Buffet, Grill, Shabu, or restaurant chains is highly preferred.
• Strong analytical thinking with the ability to interpret consumer insights, financial data, and market trends.
• Experience in menu development, pricing strategy, food cost analysis, or restaurant marketing campaigns is an advantage.
• Excellent communication, cross-functional coordination, and project management skills.
• Creative mindset, strategic thinking capability, and the ability to lead initiatives from concept to execution.
• Ability to work under pressure, manage multiple projects, and make data-driven decisions.
• Passion for the restaurant industry, food trends, and consumer behavior.


Welfare and Benefits
  • Free Shuttle Bus (บริการรถรับส่งพนักงาน)
  • Life insurance (ประกันชีวิต)
  • Medical insurance
  • Provident Fund
  • Staff training and development
  • 5-day work week
  • บริการรถรับส่งพนักงาน
  • ประกันชีวิต
  • Social security
  • Health insurance
  • Accident Insurance
  • Performance/results-based bonus
  • Annual bonus
You Say HR Say LogoCompany reviews about ‘Good Life Good Work Good Pay Good Community’
Employee reviews scoreFrom 39 Reviews
Clover Leaf Background4.5
Dream Company
Clover LeafClover Leaf
Excellent
Good Life4.1
Good Work4.1
Good Pay3.4
Good Society3.7

Employee reviews
Thai Beverage Public Company Limited
Sales>1 years, former
4.5
Good Life5
Good Work5
Good Pay5
Good Society5
ดีมากๆๆ-
Good Life
Vacation Leave
Easiest to take a leave at work
Supports the development of employees' quality of life
5/5
Supports the development of vision and personal lifestyle
5/5
Working hours per day
8
Good Work
Challenge
5/5
Opportunity to perform important tasks
5/5
Encourages professionalism
5/5
Standard management practice
5/5
Good Pay
Salary increase
More than 10%
Bonus per year
3
Perks and benefits satisfaction
5/5
Pay level
Easiest to take a leave at work
Good Society
Workplace community
5/5
Politics
Lowest
Colleagues
5/5
Supervision by superiors
5/5
11/01/2024
Read all reviews ofThai Beverage Public Company Limited

Company reviews
เราเชื่อมั่น .. ในศักยภาพที่ยิ่งใหญ่ของคนทุกคน เราเชื่อว่า .. คนเราจะเก่งขึ้น เติบโตขึ้น ถ้าได้ทำงานที่ท้าทายมากขึ้น และเราก็เชื่อว่า .. เมื่อเราผลักดันให้ผู้อื่นเติบโตขึ้น เราเองก็จะเติบโตขึ้นด้วยเช่นกัน ที่ไทยเบฟ เรามี ‘โอกาส..ไร้ขีดจำกัด’ สำหรับพนักงานทุกคน .. ThaiBev believes in everyone’s potential. We believe people will grow when they are trusted to handle challenging tasks. And we believe, when we encourage others to grow, we too will grow.
View HR SAY ofThai Beverage Public Company Limited
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