-Develop, implement and execute strategic and tactic marketing plans to boost sales, store reputation and drive qualified traffic.
-Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
-Oversees the development and implementation of house branding strategies to build brand awareness, ensure consistent brand positioning, distribution channel and monitor sales performance
-Deploy successful online/offline marketing campaigns and own implementation from ideation to execution
-Create and build connection with KOL, influencers to promote merchandise, store and branding.
-Produce valuable and engaging content for our social media channels that attracts and converts our target groups
-Measure and report on the performance of marketing campaigns, gain insight and assess against goals
-Coordinate with team to develop promotional marketing materials and visual merchandising.
-Developing and executing customer relationship strategies to enhance engagement, retention, and revenue growth
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