Job Summary:
The Head of Credit Card Offline Sales Channel is responsible for developing, managing, and executing strategies to drive credit card acquisition through offline channels — including direct sales agents, branches, roadshows, corporate partners etc. The role focuses on achieving sales targets with strong governance, optimizing sales quality, and ensuring compliance with regulatory and operational standards. Overseeing end-to-end card area strategies, operation process and support team leaders to enlarge the number of LHB credit cards holder. This role requires a deep understanding of credit card marketing, sales management and process development.
Key Responsibilities:
Strategy & Planning
- Develop and implement the offline sales channel strategy aligned with overall credit card business goals and define acquisition strategy and targets by team, area, and activities sales model.
- Forecast sales volumes, track performance, and identify improvement opportunities
Channel Management
- Oversee all offline acquisition channels including Direct Sales Agents (DSA), DMS, branch sales teams, events, booth activities, corporate and merchant partnerships and field and roadshow campaigns
- Optimize sales productivity, conversion rates, and cost per acquisition (CPA).
- Implement data-driven strategies to identify high-potential locations and customer segments. direct sales team and in-branch acquisition efforts.
Sales Governance & Quality
- Ensure all acquisition activities comply with BOT Market Conduct, KYC, AML, and regulatory standards.
- Strengthening sales governance through regular audits, process reviews, and quality checks and always monitor sales quality indicators e.g. approval rate, activation rate, early delinquency and take corrective actions.
- Standardized sales scripts, onboarding materials, and customer communication guidelines.
- Collaborate with product teams, credit risk and operations teams to improve approval rates, turnaround time, and customer experience to ensure seamless customer onboarding and fulfillment.
- Provide feedback on customer insights, suggestions, process gaps, and product competitiveness.
- Partner with digital and analytics teams to support lead allocation and hybrid acquisition models.
Team Leadership
- Lead, train, and motivate team leader and sales staff networks to achieve target
- Build a high-performance sales culture through structured KPIs, recognition, and rewards.
- Develop sales capability through continuous coaching and product knowledge training.
- Manage manpower planning and recruitment for sales growth and coverage expansion.
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Land and Houses Bank Public Company Limited
