Location: Bangkok (Head Office)
Reporting to: Head of Commercial / Commercial Leadership
About Springfield Group
Springfield Group is a Thai-owned hospitality and leisure group focused on relaxed, experience-led resorts that blend lifestyle, nature, golf and genuine Thai hospitality. The group is owner-operated, agile, and hands-on, with a strong focus on commercial performance, guest experience and long-term value creation.
Our Hotels
• Springfield @ Sea – A beachfront resort offering relaxed coastal stays, leisure facilities and lifestyle F&B, popular with weekenders, families and regional travellers.
• Springfield Village – A resort and golf-focused destination centred around Springfield Royal Country Club, catering to golfers, groups, events, wellness and longer stays.
Key Responsibilities :
Marketing Strategy & Brand Leadership
• Develop and execute a portfolio-wide marketing and brand strategy aligned with commercial priorities, seasonality and target segments.
• Own brand positioning, tone of voice and visual identity, ensuring consistency across all guest and sales touchpoints.
• Support asset enhancement, repositioning and new initiatives with clear marketing objectives and timelines.
Demand Generation & Campaign Management
• Plan and deliver integrated marketing campaigns (digital, social, content, partnerships) designed to drive measurable demand.
• Work closely with Revenue and Sales to align campaigns with pricing, offers and demand gaps.
• Build promotional calendars that support shoulder periods, need dates and yield optimisation.
Digital & Content Management
• Oversee website content, social media channels, EDMs and digital storytelling.
• Manage content production including photography, video and copywriting.
• Ensure all content supports conversion, not just awareness.
Budget, ROI & Performance Accountability
• Own marketing budgets with clear ROI, CPA and revenue contribution targets.
• Track and report campaign performance across traffic, conversion, bookings and revenue.
• Continuously optimise spend based on performance insights.
Agency & Partner Management
• Manage external agencies, creatives and influencers with defined scopes and KPIs.
• Ensure agency outputs are commercially aligned and cost effective.
Sales Team and On-Site Support
• Support Sales, MICE and Commercial teams with sales collateral, presentations and brand-aligned communication tools.
• Ensure on-property communications reinforce brand positioning and upsell opportunities
Thaniya Co.,Ltd.
