Sales Area Manager (Traditional Trade Channel)
Beger Co.,Ltd.01/12/2025
Full Time
5 - 7 Year
Bangkok and its Vicinity
Bachelor's Degree or Higher
Depend on qualifications and experience
1. Sales Team Leadership & Management:
- Manage, coach, and motivate a team of Sales Representatives to achieve monthly and annual sales targets.
- Monitor the team’s performance through KPI tracking (e.g., visit frequency, successful calls, order size).
- Conduct regular "Ride-alongs" (Joint Visits) to coach team members on-site, ensuring they follow standard sales steps and negotiation techniques.
- Manage sales territory planning and route optimization to ensure maximum coverage.
2. Dealer Management & Relationship Building (TT Focus):
- Build and maintain strong, long-term relationships with key owners of building material shops and hardware stores ("Key Dealers").
- Negotiate trade terms, shelf space, and stock levels to ensure our products are visible and available.
- Oversee the deployment of Color Mixing Machines and ensure dealers are active in utilizing them.
3. Sales Operations & Strategy:
- Analyze sales data to identify gaps, opportunities, and trends within the area.
- Expand the customer base by identifying and opening new potential dealer accounts.
- Implement trade promotions and marketing activities at the store level (Merchandising, Point of Sales Materials).
4. Credit Control & Collections:
- Crucial: Monitor credit limits and ensure timely debt collection from dealers to maintain healthy cash flow.
- Resolve issues regarding billing, delivery, or product claims effectively.
5. Market Intelligence:
- Monitor competitor activities (pricing, promotions, new products) in the local market and report back to the management team.
Experience: Minimum 5-7 years of experience in Sales, with at least 3 years in a managerial role supervising a sales team.
Industry Background:
- Must-have: Strong experience in Traditional Trade (TT) / General Trade (GT) channels.
- Highly Preferred: Experience in Construction Materials, Paint, Hardware, or FMCG businesses.
Skills: Strong negotiation, conflict resolution, and relationship management skills.
Leadership: Proven ability to lead, discipline, and motivate a field sales team.
Attributes: High mobility (able to travel within the assigned area), results-driven, and able to work under pressure.
Requirement: Must possess a valid driving license.
- Life insurance
- Medical insurance
- Provident Fund
- Staff training and development
- Scholarship/ education allowance
- Marriage gift
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Ordination leave
- Employee's uniform
- Annual trip or party
- Attendance bonus or other special compensation
- Performance/results-based bonus
- Annual bonus
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15/01/2025
Read all reviews ofBeger Co.,Ltd.
Beger Co.,Ltd.One of the leading manufacturing and distributing coating products. With Over 50 years Of Experience, we Provide broad range of paints including decorative paint, wood coating, and industrial coating. Our ISO - 9001 : 2000 certified organization is driven by innovative technology such as Teflon? surface protector from Dupont U.S.A. (Beger Shield),leading insulating microsphere ceramic paint (Beger Cool), ete.
Due to our rapid growth and expansion, we are seeking competent candidates to fulfill this following position:
Location90, 92 Bantudthong Rd., Rachatavee, Bangkok 10400
Contact personHuman Resources Department
Telephone0-2611-3434 Fax 0-2611-3115
Website-
