Key Account Manager (Modern Trade)
Be Fit For Life Co., Ltd.Today
Full Time
2 - 7 Year
Bangkok and its Vicinity
Bachelor's Degree
30,000 - 50,000 baht/month + Commission
Job Title: Key Account Manager (Modern Trade)
Location: Bangkok / Remote
Job Type: Full-time
Role Description
The Key Account Manager (Modern Trade) is responsible for leading the overall strategy, planning, and execution for modern trade channels (such as Boots, Lab Pharmacy, Tops vita)
This role focuses on driving sales growth, increasing market share, and strengthening business relationships with key modern trade partners both chain and independent.
You will oversee trade negotiations, in-store execution, promotional planning, and cross-functional coordination to ensure seamless implementation of all sales and marketing initiatives within the channel.
Responsibilities
- Lead and manage the Modern Trade Pharmacy Channel, with key responsibility to develop channel strategies and execution plans aligned with overall sales direction.
- Oversee trade operations between the company and customers, ensuring smooth order fulfilment and delivery within committed timelines.
- Review and verify trade expense documents, coordinate approvals, and prepare summary reports.
- Handle customer complaints and operational issues promptly to ensure customer satisfaction and minimize business impact.
- Conduct market visits to collect competitive intelligence and identify opportunities for channel development.
- Ensure effective implementation according to channel strategy, achieving KPIs and sales targets.
- Create and implement channel development initiatives that drive business growth and increase market share within the assigned channel.
- Develop and maintain strong commercial partnerships with key customers to build long-term, sustainable business relationships.
- Negotiate and manage trade agreements, trade deals, and return policies, ensuring compliance with company standards.
- Monitor trade operations including in-store visibility, promotion execution, POSM implementation, and new product listings according to marketing and account plans.
- Visit key outlets regularly to monitor product display, promotional execution, and overall brand presentation.
- Collaborate with Trade Marketing to plan and forecast POSM, NPD samples, promotional quotas, and stock requirements for the total channel.
Qualifications
- Bachelor’s degree or higher in Business Administration, Marketing, or related field.
- Minimum 2 years of experience in Key Account Management or Modern Trade, preferably in Pharmacy, Health Supplement, or FMCG industry.
- Proven track record in managing Modern trade accounts and executing business growth strategies.
- Strong commercial acumen with experience in trade negotiations, pricing, and promotional planning.
- Analytical mindset with the ability to interpret sales data, market trends, and develop actionable insights.
- Excellent coordination and communication skills to work effectively across functions (Marketing, Trade Marketing, Supply Chain, Training).
- Proficient in Microsoft Excel and PowerPoint for business reporting and performance analysis.
- Self-driven, strategic thinker, and results-oriented with the ability to work under pressure.
- Possess a valid driver’s license and willingness to travel for client and market visits.
- Company Product Discount
- Work from home
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Annual trip or party
- Attendance bonus or other special compensation
- Performance/results-based bonus
Be Fit For Life Co., Ltd.Be Fit For Life is a fast-growing leader in the fitness and wellness industry, dedicated to helping individuals achieve their health goals through personalized coaching, premium-quality supplements, and expert-led content. We are committed to making wellness accessible, practical, and inspiring, empowering people to live healthier, stronger, and more balanced lives.
Why Join Us
Why Join Us
- Be part of a high-growth fitness & wellness brand
- Flexible hours & remote-friendly culture
- Learn directly from top experts in the wellness industry
- Open, feedback-driven, and supportive environment
- Young, energetic, and passionate team
- Do meaningful work that truly improves people’s health and well-being
Location269 ซอยพึ่งมี 11 แขวงบางจาก เขตพระโขนง กรุงเทพมหานคร 10260
Contact personJiraporn Suwannachaikul
Telephone080-516-2324
